Marketing and Communications

Analyst, Market Insights, Bell Mobility

Req Id: 257093 


At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content – we’re revolutionizing how Canadians communicate.

If you’re ready to bring game-changing ideas to life and join a community that values bold ideas, professional growth and employee wellness, we want you on the Bell team. 

The Bell Mobility team offers the best and latest mobile devices, wireless services and Internet of Things solutions to consumer and business customers, with the top speeds, coverage and reliability on Canada’s Best National Network. We love to innovate, embrace big challenges, and live for the newest technology


The Marketing team is seeking a dynamic and innovative Analyst, Market Insights to drive segment specific marketing programs in a fast paced, highly competitive marketplace. The Analyst, Market Insights is responsible for developing and executing marketing plans.  He/She will work with a cross functional team to increase market penetration and awareness of Bell in specific segments for wireless products and services. The successful candidate will be instrumental in identifying segment-specific opportunities, developing and executing marketing strategies in collaboration with a cross-functional team.


Job Duties/Accountabilities:

  • Understand the market and identify competitive gaps and opportunities
  • Develop segment specific campaign development, implementation and management representing all areas of marketing (product, price, promotion and distribution)
  • Lead segment marketing and cross-functional teams from marketing plan development through to execution
  • Manage and implement campaigns as necessary to meet targets
  • Manage end-to-end execution of all segment specific marketing campaigns
  • Deliver Full Segment Analysis – Complete roadmap of segment opportunities; including post mortem, development and analysis
  • Deliver and exceed sales targets and build tracking mechanisms to ensure successful communication of results across the organization
  • Meet aggressive due dates on project implementation


Critical Qualifications/Competencies:

  • University degree with a Business, Marketing and/or related discipline
  • 2-3 years of leadership experience in managing marketing activities
  • Solid knowledge and experience marketing to segments would be very beneficial
  • Extensive research skills and great attention to detail
  • Proven ability in project management and leading cross functional teams
  • Demonstrated analytical skills and ability to think strategically
  • Excellent communications skills, both written and verbal (ability to effectively communicate in front of large groups of people)
  • Solid partnering and creative problem solving skills
  • Flexibility and the ability to comfortably operate in an ever-evolving environment
  • Advanced skills in Excel and PowerPoint, Adobe Creative Suite (Photoshop, Illustrator and InDesign.)
  • Good knowledge of the evolving competitive telecom environment
  • Highly motivated and able to seek out innovative approaches to business solutions and challenges


Additional information:

Location: 5099 Creekbank, Mississauga, ON or 200 Dorval, Qc

Schedule:  Flexible hours



Bilingualism is required (English and French) for Dorval location; adequate knowledge of French is required for positions in Quebec. 


Additional Information:

Position Type: Non Management 
Job Status: temporary - full time 
Job Location: Canada : Ontario : Mississauga || Canada : Quebec : Dorval 
Application Deadline: 07/06/2020 


Please apply directly online to be considered for this role.  Applications through email will not be accepted.


At Bell, we don’t just accept difference - we celebrate it. We’re committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential. We welcome and encourage applications from people with disabilities.


Accommodations are available on request for candidates taking part in all aspects of the selection process. For a confidential inquiry, simply email your recruiter directly or to make arrangements. If you have questions regarding accessible employment at Bell please email our Diversity & Inclusion Team at


Created: CanadaON, Mississauga


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