Copywriter
Req Id: 426957
At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content – we advance how Canadians connect with each other and the world.
If you’re ready to bring game-changing ideas to life and join a community that values, professional growth and employee wellness, we want you on the Bell team.
The Bell Mobility team offers the best and latest mobile devices, wireless services and Internet of Things solutions to consumer and business customers, with the top speeds, coverage and reliability on Canada’s Best National Network. We love to innovate, embrace big challenges, and live for the newest technology
Key Responsibilities
- Develop innovative concepts, write clear, concise, and engaging copy for a variety of CRM channels, including emails, SMS messages, push notifications, in-app messages, digital banners, and more for Bell, Virgin, and Lucky Mobile, specifically for mobility and home services targeting both B2C and B2B audiences.
- Develop creative messaging strategies that align with brand voice, marketing objectives, and customer segmentation, tailoring benefits and language for each segment and service type.
- Collaborate closely with digital designers, CRM specialists, campaign managers, and other stakeholders to ensure copy and creative are integrated and effective across diverse product offerings and customer types.
- Adapt tone of voice and style to suit the specific brand and target audience, understanding the different communication needs of B2Cs versus B2B owners.
- Clearly articulate the value proposition of technical products (e.g., internet plans, TV bundles) and service-based offerings (e.g., mobile plans, device upgrades).
- Proofread and edit copy for grammar, spelling, clarity, and consistency.
- Contribute to brainstorming and concept development for new CRM initiatives.
- Stay informed about industry trends, competitor messaging, and best practices in direct response copywriting, with a focus on telecommunications and B2C/B2B marketing.
- Manage multiple writing assignments and meet tight deadlines.
Critical Qualifications
- Bachelor's degree in English, Journalism, Communications, Marketing, or a related field, or equivalent professional experience.
- 3-5 years of experience in copywriting, with a strong portfolio showcasing successful CRM, email marketing, or direct response copy, ideally with experience in telecommunications, retail, financial sectors, etc.
- Exceptional writing, editing, and proofreading skills with a strong command of the English language.
- Proven ability to write in different brand voices and tailor messages to specific audiences, demonstrating an understanding of B2C and B2B needs.
- Proven ability to use AI tools to create copy
- Understanding of marketing principles and how copy contributes to campaign success.
- Ability to translate complex product features or offers into simple, benefit-driven language, effectively communicating the value of both technical and service-based products.
- Experience working in a fast-paced marketing environment and managing multiple projects.
- Familiarity with telecommunications industry or multi-brand marketing is an asset.
Adequate knowledge of French is required for positions in Quebec.
Additional Information:
Position Type: Management
Job Status: Regular - Full Time
Job Location: Canada : Ontario : Toronto || Canada : Ontario : Mississauga || Canada : Quebec : Montreal
Work Arrangement: Hybrid
Application Deadline: 12/02/2025
For work arrangements that are ‘Hybrid’, successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.
Please apply directly online to be considered for this role. Applications through email will not be accepted.
We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you’ll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners.
At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong.
Bell is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise. We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or recruitment@bell.ca to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.
Artificial intelligence may be used to assess parts of your application. Please review our privacy policy (see Phenom for details) to learn more about how we collect, use, and disclose your personal information.
Created: Canada, ON, Mississauga
Bell, one of Canada's Top 100 Employers.