Specialist, Channel Marketing, Prepaid

Date: Aug 8, 2019

Location: Mississauga, ON, CA

Company: Bell

Req Id: 238328 


At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content – we’re revolutionizing how Canadians communicate.

If you’re ready to bring game-changing ideas to life and join a community that values bold ideas, professional growth and employee wellness, we want you on the Bell team. 

The Bell Mobility team offers the best and latest mobile devices, wireless services and Internet of Things solutions to consumer and business customers, with the top speeds, coverage and reliability on Canada’s Best National Network. We love to innovate, embrace big challenges, and live for the newest technology


The Consumer Campaign Planning & Execution team is a motivated and talented group that works in an ever-changing, fast paced environment that touches many aspects of the wireless business. 

We are seeking an innovative and highly motivated specialist to define and execute targeted, wireless campaigns in National Retail, Corporate and Dealer channels to drive acquisition and revenue growth. This role will focus on collaborating with retail channels in order to elevate our prepaid portfolio, which includes Bell’s newest prepaid brand, Lucky Mobile, in addition to working on a multi-brand strategy that includes Bell Mobility, Virgin Mobile and PC service offerings, across the country.

Key Responsibilities:

  • Define, develop, and execute targeted channel tactics to accelerate wireless, reduce churn and grow revenue
  • Analyze the customer base and weekly results reporting to provide recommendations that drive growth and intervene on potential risks
  • Knowledgeable of all triggers impacting retail channel sales growth, such as compensation, product placement, merchandising and promotions
  • Knowledge and understand of our activation tools and in store processes
  • Lead a cross functional group to execute large to medium projects
  • Possess a passion for success and ability to work collaboratively within a team setting
  • Work hand-in-hand with National Retail, Corporate and Dealer sales managers to execute and support point of distribution expansion
  • Execute quarterly marketing tactics and support campaigns
  • Build and present executive level presentations


Required Competencies:

  • Strong analytical skills, ability to interpret data and generate insight and action
  • Results-oriented and resourceful, with the ability to think outside the box
  • A self-starter, motivated to execute and react in a fast paced environment
  • Experience and understanding of the marketing planning and Channel retail such as product, pricing and marketing communications
  • Highly organized, strong time management skills and detail-oriented with the ability to manage multiple projects simultaneously
  • Demonstrated success in leading large cross-functional teams towards one end goal
  • Strong interpersonal skills (verbal and written) with the ability to get things done through influence


Other Requirements:

  • 3+ years’ experience in developing and executing marketing programs
  • Wireless channel experience is a plus
  • MBA is an asset


Bilingualism is an asset (English and French); adequate knowledge of French is required for positions in Quebec. 


Additional Information:

Position Type: Management 
Job Status: Regular - Full Time 
Job Location: Canada : Ontario : Mississauga 
Application Deadline: 08/30/2019 


Please apply directly online to be considered for this role.  Applications through email will not be accepted.


At Bell, we don’t just accept difference - we celebrate it. We’re committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential. We welcome and encourage applications from people with disabilities.


Accommodations are available on request for candidates taking part in all aspects of the selection process. For a confidential inquiry, simply email your recruiter directly or recruitment@bell.ca to make arrangements. If you have questions regarding accessible employment at Bell please email our Diversity & Inclusion Team at inclusion@bell.ca.


Created: CanadaON, Mississauga

Find similar jobs: