Specialist, Consumer Marketing
Req Id: 428471
Connection is everything. It drives us to innovate, explore, and stay close to what matters to us most. At Bell, we’re building a more connected future through world-class networks, AI-powered solutions, and digital experiences that elevate how people live, work, and play every day.
We believe in empowering people. That’s why we equip our teams with cutting-edge technology, AI tools, and a collaborative environment that supports creativity and growth. Want to be part of a diverse team where your work makes a real impact? If you’re inspired by innovation that advances how people connect and transforms what’s possible, you belong on #TeamBell.
Summary
Key Responsibilities
Lead strategic creation of new direct marketing initiatives & capabilities to grow the Direct Marketing program.
• Develop and lead campaigns end-to-end with fresh ideas that have not been tackled before to drive acquisition, retention & customer experience improvements
• Play a quarterback role from sales ideation to process improvement and performance management, working with multiple cross-functional teams
• Build new strategies to optimize current programs and drive efficiencies
• Analysis: weekly and adhoc analytics that drive performance and identify opportunities to stay on top of the ever-changing segment and drive sales results
• Create compelling and strategic deckware to obtain buy-in and alignment across key campaign stakeholders
• Competitive Analysis: monitor competitive landscape as it relates to product, pricing, and new marketing activity and initiatives
• Executive Exposure: Present to executives on a biweekly basis in multiple forums to share key initiatives and results
• Ensure end-to-end communication and solid process implementation between cross-functional teams to ensure final customer action & purchasing comes to fruition
Critical Qualifications
• University degree in Business Administration, or 3-5 years experience in Marketing or program end-to-end management, and/or comparable experience
• MBA is an asset
• Experience in Microsoft Office applications, intermediate Excel and PowerPoint skills
• Demonstrated ability to execute on projects end-to-end, ensuring cross-functional collaboration and success
• Communication, interpersonal and collaborative skills – comfortable working with various channel partners and resolving conflicts or escalations
• Analytical skills: Ability to manage data, understand trends and synthesize meaningful insights and conclusions along with recommendations
• Organized and detail-oriented with ability to manage multiple projects simultaneously
Adequate knowledge of French is required for positions in Quebec.
Additional Information:
Position Type: Management
Job Status: Regular - Full Time
Job Location: Canada : Ontario : Toronto || Canada : Ontario : Mississauga
Work Arrangement: Hybrid
Application Deadline: 03/13/2026
For work arrangements that are ‘Hybrid’, successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.
Please apply directly online to be considered for this role. Applications through email will not be accepted.
We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you’ll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners.
At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong.
Bell is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise. We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or recruitment@bell.ca to make arrangements.If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.
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Created: Canada, ON, Mississauga
Bell, one of Canada's Top 100 Employers.