Specialist, Marketing Analytics

Date: Jun 7, 2019

Location: Mississauga, ON, CA

Company: Bell

Req Id: 236355 

 

At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content – we’re revolutionizing how Canadians communicate.


If you’re ready to bring game-changing ideas to life and join a community that values bold ideas, professional growth and employee wellness, we want you on the Bell team. 


The Bell Mobility team offers the best and latest mobile devices, wireless services and Internet of Things solutions to consumer and business customers, with the top speeds, coverage and reliability on Canada’s Best National Network. We love to innovate, embrace big challenges, and live for the newest technology

 

Are you a marketing guru who wants to build their analytics knowledge? Or an analytics expert who wants to expand their business acumen?

Do you want to make a difference on a growing team with lots of executive exposure?

We are the business marketing team at Bell Mobility, and if you are looking for an experience that gives you the opportunity to learn and grow – look no further.  

 

The team:
Love Data? We use data and analytics to build, monitor, and enhance marketing strategies 
Are you a techie? We support the Internet of Things (IoT) marketing team, along with the medium, enterprise and government marketing teams
Ready to sit in front of executives? We’re in front of VP’s minimum once/week


Responsibilities:

Marketing Strategy & Activity Plans

  • Working closely with key stakeholders to develop quarterly marketing plans, ensuring planned activities are grounded in data
  • Developing a deeper understanding of customer profile, relationship, and internal data in order to develop new programs
  • Understand and expand Bell’s internal data sources

 

Analytics/Modeling

  • Work with large data volumes efficiently using SAS and Teradata to understand customer behaviour and quantify profitability, as well as work with summary analytics tools/reports (Tableau/Microstrategy)
  • Provide analytical insights to answer questions from executives
  • End-to-end ownership of projects from data analysis and modeling to strategy design and project implementation
  • Manage and develop reporting to measure success of initiatives
  • Develop next-generation machine learning algorithms for use in sales and retention programs

 

Presentations & People

  • Engage with cross-functional stakeholders to socialize plans & create buy-in
  • Build and deliver material to gain support and drive action among stakeholder groups, including the Executive team
  • Further develop the team’s analytical abilities by facilitating learning sessions/self-serve analytics tools & reports

 

Qualifications:
Preferred Competencies 

  • Experience implementing data science programs
  • Interest in building impactful presentations and delivering them to different audiences
  • Professional manner as this role has a high degree of executive exposure

 
Required Competencies

  • Degree in computer science, mathematics, statistics, or business
  • Experience with relevant technologies & programming languages (R, Python, Teradata SQL)
  • Deep understanding of Business-to-Business telecommunications marketing

 

Bilingualism is an asset (English and French); adequate knowledge of French is required for positions in Quebec. 

 

Additional Information:

Position Type: Management 
Job Status: Contractor 
Job Location: Canada : Ontario : Mississauga 
Application Deadline: 06/22/2019 

 

Please apply directly online to be considered for this role.  Applications through email will not be accepted.

 

At Bell, we don’t just accept difference - we celebrate it. We’re committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential. We welcome and encourage applications from people with disabilities.

 

Accommodations are available on request for candidates taking part in all aspects of the selection process. For a confidential inquiry, simply email your recruiter directly or recruitment@bell.ca to make arrangements. If you have questions regarding accessible employment at Bell please email our Diversity & Inclusion Team at inclusion@bell.ca.

 

Created: CanadaON, Mississauga

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