Specialist, Marketing
Req Id: 424233
At Bell, our purpose is to advance how Canadians connect with each other and the world. We achieve this by providing consumers and businesses with the best network technologies in the world, innovative digital solutions and seamless customer experiences. It’s all developed and delivered by the members of #TeamBell and we’re always on the lookout for people with great skills and experiences.
We provide a supportive and inclusive community where all team members can succeed. And through our commitment to environmental, social and governance initiatives, you will feel good about the greater impact you will have – making every day better for people as they connect, work, learn and play.
Join us. You belong at Bell.
On the Consumer and Small business team you’ll work across a portfolio of brands and solutions. From Bell’s best networks for the home, the office and on the go to the member benefits at Virgin Plus to the cheap and cheerful plans at Lucky Mobile we meet the connectivity needs of all customer segments in Canada.
And it’s not just the options we provide, it’s how we provide them. On this team you’ll be a part of a focus to continuously improve the customer experience, making it more seamless, intuitive and responsive.
Summary
Bell Mobility is seeking a strategic, analytical and highly motivated individual to join the Partnerships Marketing team as a Marketing Specialist. If you are an experienced marketer with a strong analytical background and a proven ability to translate your insights into effective campaign strategies, then this role is for you.
Supported by the Senior Manager of Partnerships Marketing, you will be responsible for analyzing, developing, and executing acquisition marketing campaigns by leveraging the unique value and opportunities available in Bell’s partnerships. You’ll be a key player in driving sales and revenue growth for the Bell wireless organization.
If you think you have what it takes to bring Bell Mobility’s Partnerships Marketing program to the next level, we want to hear from you.
Key Responsibilities
- Define, develop and execute acquisition marketing campaigns end to end, all with the goal of meeting our broader sales and revenue objectives. This includes strategizing, sizing, targeting, segmentation, brief writing, creative review and post mortem analysis
- Lead cross-functionally in order to successfully execute campaigns. This includes securing offers with the support of our pricing team, conveying the campaign’s creative and strategic goals to support creative development, equipping our sales and support teams with key information and collaborating with our external partners to support each step as necessary
- Maximize campaign efficiencies; selecting offers, messages and tactics that drive the greatest return on marketing investment
- Regularly measure campaign performance and consumer trends to report against objectives and uncover new growth opportunities
- Build concise and compelling marketing presentations to drive buy-in all from all levels of the organization
- Opportunities to work on projects that support our acquisition efforts, such as launching new offers, products, marketing programs and expanding our partnerships
Critical Qualifications
- University degree or College Diploma (marketing focus preferred)
- 3-5 years experience in a progressive marketing and/or data analytics position
- Experience with customer profiling, segmentation and building of a holistic marketing strategy
- Experience executing marketing campaigns across various tactics (web, retail, email, digital, social)
- Experience analyzing campaigns and generating meaningful insight to drive iteration and improvement
- Strong analytical skills, ability to manipulate, interpret and analyse data and apply learnings
- Excellent communication skills, presentation & deck building, tactful in influencing multiple audiences
- Experience managing cross-functional teams; ability to multitask and manage multiple ongoing projects
- Strong initiative, a self starter who takes ownership of their portfolio and its success
- Creative and passionate, ready to pitch new ideas to drive the business forward
- Organized, with keen attention to detail
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Adequate knowledge of French is required for positions in Quebec.
Additional Information:
Position Type: Management
Job Status: Regular - Full Time
Job Location: Canada : Ontario : Mississauga
Work Arrangement: Hybrid
Application Deadline: 05/31/2025
For work arrangements that are ‘Hybrid’, successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.
Please apply directly online to be considered for this role. Applications through email will not be accepted.
We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you’ll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners.
At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong.
We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or recruitment@bell.ca to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.
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Created: Canada, ON, Mississauga
Bell, one of Canada's Top 100 Employers.