Marketing Coordinator, ICG

Key Responsibilities

• Maintain an editorial calendar for offers and promotions, social media posts, and other marketing activities
• Manage social media campaigns across all platforms
• Create engaging content and visuals for social media, newsletters, and the website
• Update the website and optimize its content to improve engagement and increase conversions (content creation, image descriptions, etc.)
• Act as a liaison with customer service teams and external agencies to resolve issues on social media and maintain customer satisfaction and the brand’s online reputation
• Monitor the performance of SEM and social campaigns, produce reports, and provide recommendations based on results
• Apply SEO best practices to web content to drive qualified traffic, enhance the customer experience, and increase the company’s visibility on search engines
• Collaborate with external agencies and internal teams in the development and implementation of promotional tactics
• Participate in the execution of occasional events
• Conduct competitive monitoring and gather inspiration within the industry at a national level to enhance brand positioning

Qualifications

• Undergraduate university degree in digital marketing or communications, or Certificate in Social Media or any other relevant training.
• At least three (3) years of experience in a similar position.
• Excellent command of social platforms such as Meta, Twitter, LinkedIn, YouTube, Snapchat, Tik Tok, etc. and their respective advertising platforms.
• Proficiency in the Office suite (Word, Excel, Power Point, etc.)
• Experience in customer service (asset).
• Knowledge of certain graphics software (Photoshop, Illustrator, Canva, etc.), video editing (Final Cut, Adobe Premiere, After Effects, etc.) and content management tools
• Excellent critical judgment
• Have a good team spirit and collaboration
• Demonstrate creativity, curiosity and interest in current events, new digital trends
• Ability to adapt, manage priorities and solve problems
• Excellent task organization skills and attention to detail
• Demonstrate initiative, proactivity and autonomy
• Availability to travel to events