Content Development Specialist, Bell Media
Req Id: 429161
Connection is everything. It drives us to innovate, explore, and stay close to what matters to us most. At Bell, we’re building a more connected future through world-class networks, AI-powered solutions, and digital experiences that elevate how people live, work, and play every day.
We believe in empowering people. That’s why we equip our teams with cutting-edge technology, AI tools, and a collaborative environment that supports creativity and growth. Want to be part of a diverse team where your work makes a real impact? If you’re inspired by innovation that advances how people connect and transforms what’s possible, you belong on #TeamBell.
Be at the forefront of one of the most exciting and ever-changing industries. On the Bell Media team you will be a part of creating and delivering the best Canadian and international content across digital media, television, radio and out-of-home advertising platforms. You’ll join a team of passionate and driven innovators, who are breaking barriers and expanding the reach of Canada’s most-loved entertainment.
At Bell Media, you’ll redefine digital connections and pioneer next-generation services, propelling us to reach new heights, unlock untapped potential and expand horizons for our customers.
Summary
The Training Content Development Specialist plays a key role in designing, delivering, and optimizing Bell Media’s digital learning ecosystem. This role leads LMS administration, digital content creation, and instructional design standards to build scalable, modern learning experiences.
You will collaborate with the Systems Training Specialist, Product and Sales Strategy Training Specialist, and subject matter experts across Sales, Product, HR, and Operations to ensure learning solutions are consistent, user‑friendly, and aligned to business goals.
This role creates best‑in‑class learning that supports seller onboarding, product and systems readiness, and ongoing development across our sales organization.
Key Responsibilities
LMS Ownership & Platform Administration
• Oversee end to end LMS operations including user setup, permissions, content assignments, pathways, and compliance reporting
• Manage the full LMS content lifecycle: publishing, version control, tagging, archiving, and decommissioning
• Monitor platform performance, resolve technical issues, and collaborate with IT and vendors
• Enhance LMS configuration for automation, personalization, and streamlined training delivery
• Maintain clear documentation for LMS governance, SOPs, and admin processes
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Digital Learning Design & Content Development
• Build engaging, scalable digital learning modules (Articulate 360 or similar), microlearning assets, assessments, and job aids
• Drive instructional design standards and templates for the training team
• Translate complex sales and product topics into clear, interactive learning experiences
• Ensure all content meets accessibility requirements and aligns with Bell brand standards
• Maintain a content roadmap aligned with sales priorities, system updates, and business needs
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Cross-Functional Collaboration with Training Managers
• Convert hands on system training into scalable digital modules that reinforce knowledge and reduce duplication
• Support training leaders by tracking learner progress, certifications, and knowledge retention through LMS analytics
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Measurement, Reporting & Continuous Improvement
• Develop dashboards and scorecards to measure learning effectiveness and performance impact
• Use analytics and learner feedback to optimize training content and experience
• Deliver quarterly reporting on adoption, completion, and outcomes for training and sales leadership
• Apply data insights and testing to continuously improve digital learning products
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Project & Stakeholder Management
• Lead digital learning projects from intake through development, QA, launch, and ongoing support
• Manage timelines, capacity, and priorities across multiple training initiatives
• Partner with the Systems Training Specialist and the Product and Sales Strategy Specialist to convert hands on systems training into scalable digital modules that reinforce knowledge and reduce duplication across instructor led formats
• Collaborate effectively with Sales, Product, HR, Marketing, and Training teams
• Ensure alignment with major releases, product launches, GTM initiatives, and competency models
Critical Qualifications
- 5+ years in digital learning, instructional design, sales enablement, or training operations
- Experience with LMS platforms (Axonify, Docebo, Workday Learning, etc.)
- Proficiency with authoring tools (Articulate 360, Storyline, Rise, Camtasia)
- Experience creating scalable, modular learning for commercial teams
- Strong project management and cross‑functional collaboration skills
- Excellent communication, planning, and stakeholder management abilities
- Data-driven approach with comfort using Excel, dashboards, and analytics
Preferred Qualifications
- Experience in media, advertising, or telecommunications
- Understanding of sales workflows, sales processes, and GTM frameworks
- Certifications in Instructional Design, PMP, or workflow tools (Asana, Monday.com)
- Knowledge of accessibility standards and learning frameworks (Kirkpatrick, Bloom’s)
- In the course of their duties, this person will be required to interact with French & English speaking stakeholders across Canada
Adequate knowledge of French is required for positions in Quebec.
Additional Information:
Position Type: Management
Job Status: Regular - Full Time
Job Location: Canada : Ontario : Toronto || Canada : New Brunswick : Saint John || Canada : Nova Scotia : Halifax || Canada : Quebec : Montreal
Work Arrangement: Hybrid
Application Deadline: 04/09/2026
For work arrangements that are ‘Hybrid’, successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.
Please apply directly online to be considered for this role. Applications through email will not be accepted.
We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you’ll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners.
At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong.
Bell is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise. We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or recruitment@bell.ca to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.
Artificial intelligence may be used to assess parts of your application. Please review our privacy policy (see Phenom for details) to learn more about how we collect, use, and disclose your personal information.
Created: Canada, ON, Toronto
Bell, one of Canada's Top 100 Employers.