Salesforce Marketing Cloud Specialist

Summary

We are seeking a skilled and detail-oriented Salesforce Marketing Cloud Specialist to join a dynamic team. You will be responsible for leveraging the full capabilities of Salesforce Marketing Cloud (SFMC) to plan, build, execute, and optimize multi-channel CRM campaigns for mobility and home services, targeting both B2C and B2B segments across Bell, Virgin, and Lucky Mobile. This role requires a strong technical understanding of Salesforce Marketing Cloud, along with a strategic mindset to drive customer engagement and achieve marketing goals for a complex product and customer landscape.

Key Responsibilities

• Plan, build, test, and deploy email, SMS, and MMS marketing campaigns, journeys, and automations within Salesforce Marketing Cloud for mobility and home services targeting B2C and B2B audiences across Bell, Virgin, and Lucky Mobile brands.
• Utilize SFMC tools including Email Studio, Content Builder, Automation Studio, Journey Builder, and Mobile Studio to execute sophisticated multi-channel campaigns.
• Collaborate with cross-functional teams to translate campaign requirements into robust technical SFMC solutions, understanding the unique needs of each segment and service line.
• Monitor campaign performance, analyze results, and provide actionable insights for optimization to drive continuous improvement and ROI.
• Troubleshoot and resolve technical issues related to SFMC campaign execution for a diverse range of campaign types while maintaining campaign timelines and quality standards.
• Stay current with new SFMC features, best practices, and industry trends, particularly those relevant to telecommunications and multi-segment marketing.
• Develop and maintain SFMC documentation and training materials to support knowledge transfer and operational excellence.
• Partner with data and analytics teams to ensure segmentation strategies and testing plans align with performance insights and business objectives.
• Document campaign architectures, automations, and operational handoffs so cross-functional partners can support execution continuity.

Critical Qualifications

• Bachelor's degree in Marketing, Computer Science, Business, or a related field, or equivalent practical experience.
• 2-4 years of hands-on experience as a Salesforce Marketing Cloud Specialist or Administrator, with demonstrable experience working on campaigns for both B2C and B2B segments in enterprise environments.
• Proven experience building and managing campaigns using SFMC tools (Journey Builder, Automation Studio, Email Studio, Content Builder), with examples of complex journeys and segmentation strategies.
• Strong understanding of email marketing best practices, including deliverability, CAN-SPAM compliance, and optimization techniques.
• Experience with data segmentation, audience management, and personalization within SFMC, with a proven ability to segment for diverse customer types and product interests using SQL queries.
• Familiarity with HTML, CSS, and AMPscript for email development is a strong asset.
• Excellent analytical skills and the ability to interpret campaign data to drive improvements and present findings to stakeholders.
• Strong problem-solving abilities and attention to detail with the ability to manage multiple campaigns simultaneously.
• Ability to work effectively in a collaborative team environment and communicate technical concepts to non-technical stakeholders.
• Comfortable operating in a fast-paced, matrixed environment with multiple stakeholders and shifting priorities.

Preferred Qualifications

• Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Email Specialist, Marketing Cloud Administrator) are highly desirable.