Specialist, Customer Marketing
Req Id: 425279
At Bell, our purpose is to advance how Canadians connect with each other and the world. We achieve this by providing consumers and businesses with the best network technologies in the world, innovative digital solutions and seamless customer experiences. It’s all developed and delivered by the members of #TeamBell and we’re always on the lookout for people with great skills and experiences.
We provide a supportive and inclusive community where all team members can succeed. And through our commitment to environmental, social and governance initiatives, you will feel good about the greater impact you will have – making every day better for people as they connect, work, learn and play.
Join us. You belong at Bell.
On the Consumer and Small business team you’ll work across a portfolio of brands and solutions. From Bell’s best networks for the home, the office and on the go to the member benefits at Virgin Plus to the cheap and cheerful plans at Lucky Mobile we meet the connectivity needs of all customer segments in Canada.
And it’s not just the options we provide, it’s how we provide them. On this team you’ll be a part of a focus to continuously improve the customer experience, making it more seamless, intuitive and responsive.
Summary
The Base Marketing Team is looking for an experienced strategic marketer to manage Virgin onboarding programs. They will be ensuring a seamless and positive customer experience for Virgin customers during the first 30 days of their lifecycle. This includes customers who are purchasing new services or adding Internet, TV, Home Phone, and mobility services to their existing plans.
Key Responsibilities
- Take the lead to develop and execute strategic marketing campaigns to onboard new customers within the first 30 days of their service activation.
- Contribute to campaign creation & manage execution; create insightful briefs for creative teams that consider the most appropriate elevation tactics, manage internal and external stakeholders, and deliver campaign reporting
- Ability collaborate with cross-functional teams, including operations, other marketing teams, product, and IT, to ensure a seamless customer onboarding experience.
- Report on campaign performance, drive strategic insight and provide regular marketing recaps to partners highlighting successes, opportunities and making recommendations to drive business
- Communicate effectively and persuasively with stakeholders across the organization, both verbally and in writing.
- Possess strong presentation skills and the ability to clearly articulate campaign strategies and results.
- Stay up-to-date on industry trends and best practices in marketing and customer onboarding.
- Identify and pursue new opportunities or improve existing strategies to enhance the customer onboarding experience.
- Willingness to embrace change and demonstrate flexibility in a dynamic work environment.
Critical Qualifications
- 3+ years marketing experience, telecommunications experience and/or university degree an asset
- Strategic and results-oriented with strong analytical skills. An aptitude for data and insights with abilities to analyze data to provide key insights to inform marketing decisions,
- Proactive, resourceful, and a self-starter with the ability to work independently, and manage time and multiple tasks/deadline/deliverables at once
- Excellent written and verbal communication skills to effectively liaise with internal and external stakeholders
- Highly organized, detail-oriented, with an ability to manage multiple projects and move quickly in a fast-paced ever-evolving competitive environment
- Quick learner with high energy and creative problem-solving skills
- Ability to adapt to changing environment
- Excellent relationship building skills
- In the course of their duties, this person will be required to interact with French & English speaking stakeholders across Canada
Adequate knowledge of French is required for positions in Quebec.
Additional Information:
Position Type: Management
Job Status: Regular - Full Time
Job Location: Canada : Ontario : Toronto || Canada : Ontario : Mississauga || Canada : Quebec : Montreal
Work Arrangement: Hybrid
Application Deadline: 09/18/2025
For work arrangements that are ‘Hybrid’, successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.
Please apply directly online to be considered for this role. Applications through email will not be accepted.
We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you’ll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners.
At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong.
We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or recruitment@bell.ca to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.
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Created: Canada, ON, Toronto
Bell, one of Canada's Top 100 Employers.