Specialist, Customer Marketing

Date: Jun 28, 2019

Location: Toronto, ON, CA

Company: Bell

Req Id: 236576 


At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content – we’re revolutionizing how Canadians communicate.

If you’re ready to bring game-changing ideas to life and join a community that values bold ideas, professional growth and employee wellness, we want you on the Bell team. 

Bell Residential and Small Business provides the most innovative, industry-leading Internet, TV and Smart Home products and services to Canadians. Whether we’re tackling a new challenge, implementing a big idea, or selling an innovative, new feature our team puts in the effort to be Canada’s #1 communications company.


The Bell Residential Marketing (BRS) team is currently seeking qualified candidates for the position of Customer Marketing Specialist. Reporting directly to the Senior Manager, Customer Marketing, the ideal candidate has marketing, project management, channel and analytics experience. In an ever-changing and dynamic environment, they need to be flexible, have strong time management skills and be capable of balancing many projects simultaneously with short deadlines for completion.  They are detail oriented, strategic and analytical with the ability to think outside the box.  It is imperative that the candidate is proactive and continuously seeks to build innovative marketing programs to drive customer engagement and experience across the BRS base. This high performing individual needs to have demonstrated success with influencing and delivering results with cross-functional teams.


Key Duties and Responsibilities:

  • Develop campaign and customer journey strategy, including price increase campaigns and drive the execution through multiple campaigns and cross functional teams
  • Plan and execute communications, product education initiatives, base management and other customer engagement campaigns
  • Interpret campaign results and identify opportunities to improve performance
  • Create compelling and strategic marketing presentations to obtain buy-in and alignment across key stakeholders as well as executives
  • Track, analyze and report weekly results, to provide recommendations that drive growth and intervene on potential risks while monitoring overall campaign performance.
  • Actively contribute to the overall marketing planning cycle


Key Competencies:

  • University degree in a business discipline with a minimum of 2-3 years experience
  • Proven ability to think strategically and solve problems creatively
  • Strong analytical skills and ability to interpret data and generate insight and action
  • Excellent communication skills, both written and verbal
  • Comfortable presenting to large groups including executives on a weekly basis
  • Effective interpersonal skills, with ability to get things done by influence
  • Demonstrated success in leading large cross functional teams towards one goal
  • Highly organized and detail-oriented with the ability to manage multiple projects simultaneously
  • Strong sense of autonomy and initiative
  • Advanced MS Office skills, particularly Excel and PowerPoint
  • Flexible and able to comfortably operate in an ever-evolving and changing market environment


Preferred Qualifications:

  • Knowledge of players in the telecommunications industry and competitive landscape
  • Previous experience with marketing strategy and project management
  • Comfortable working in a virtual team environment



Bilingualism is an asset (English and French); adequate knowledge of French is required for positions in Quebec. 


Additional Information:

Position Type: Management 
Job Status: Regular - Full Time 
Job Location: Canada : Nova Scotia : Halifax || Canada : Ontario : Don Mills || Canada : Ontario : Toronto || Canada : Quebec : Verdun 
Application Deadline: 07/26/2019 


Please apply directly online to be considered for this role.  Applications through email will not be accepted.


At Bell, we don’t just accept difference - we celebrate it. We’re committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential. We welcome and encourage applications from people with disabilities.


Accommodations are available on request for candidates taking part in all aspects of the selection process. For a confidential inquiry, simply email your recruiter directly or recruitment@bell.ca to make arrangements. If you have questions regarding accessible employment at Bell please email our Diversity & Inclusion Team at inclusion@bell.ca.


Created: CanadaON, Toronto

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