Specialist, Marketing
Req Id: 427851
Connection is everything. It drives us to innovate, explore, and stay close to what matters to us most. At Bell, we’re building a more connected future through world-class networks, AI-powered solutions, and digital experiences that elevate how people live, work, and play every day.
We believe in empowering people. That’s why we equip our teams with cutting-edge technology, AI tools, and a collaborative environment that supports creativity and growth. Want to be part of a diverse team where your work makes a real impact? If you’re inspired by innovation that advances how people connect and transforms what’s possible, you belong on #TeamBell.
Be at the forefront of one of the most exciting and ever-changing industries. On the Bell Media team you will be a part of creating and delivering the best Canadian and international content across digital media, television, radio and out-of-home advertising platforms. You’ll join a team of passionate and driven innovators, who are breaking barriers and expanding the reach of Canada’s most-loved entertainment.
At Bell Media, you’ll redefine digital connections and pioneer next-generation services, propelling us to reach new heights, unlock untapped potential and expand horizons for our customers.
Summary
We are seeking a B2B Marketing Specialist (CP2) to elevate Bell Media’s presence with agencies and advertisers, amplify our solutions across market-facing channels, and drive qualified interest through digital programs and our website. This role converts Bell Media’s offerings into clear, compelling positioning and market-ready storytelling that grows awareness, engagement, and inbound demand.
Key Responsibilities
B2B Marketing Strategy & Amplification
- Plan and execute integrated trade marketing campaigns that strengthen Bell Media’s visibility with agencies, advertisers, and industry stakeholders.
- Build clear, differentiated positioning and messaging frameworks for key solutions and programming initiatives.
- Develop market-facing content and creative (case studies, one-pagers, videos, ad units, articles, PowerPoint presentations) that tell Bell Media’s story with clarity and impact.
Digital & Performance Marketing
- Lead digital programs across web, email, social (e.g., LinkedIn) channels to reach and engage priority B2B audiences.
- Manage always-on and campaign-based initiatives that drive measurable outcomes (reach, engagement, qualified traffic, conversions).
- Coordinate targeting, flighting, creative rotations, and optimization to improve cost efficiency and quality of engagement.
Website & Conversion Optimization
- Partner with web and analytics teams to improve site pathways, page content, and conversion points (e.g., contact forms, content downloads, inquiry flows).
- Ensure all content and pages adhere to brand standards, accessibility, and SEO best practices.
- Translate insights into actionable optimizations; recommend next steps to increase performance and ROI.
Content & Thought Leadership
- Build editorial calendars aligned to priority verticals, audiences, and tentpole moments (e.g., upfronts, programming launches, industry milestones).
- Create and repurpose thought leadership (insights, research highlights, POVs) to support market education and category leadership.
- Coordinate with internal stakeholders and external partners to amplify content across owned and paid channels.
Industry Presence & Events
- Plan and execute Bell Media’s presence at key B2B industry events, sponsorships, and speaking opportunities to elevate brand visibility and drive pipeline contribution.
- Deliver cohesive, on-brand experiences across booth presence, creative assets, session content, and pre/post-event amplification.
- Manage timelines, logistics, creative development, and post-event performance reviews.
Critical Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or related field
- Strong written and visual communication skills; ability to simplify complex concepts into market-facing narratives
- Hands-on experience executing digital marketing across web, email, and social (preferably B2B)
- Demonstrated ability to develop content and creative assets for campaigns and landing pages
- Strong organizational skills; able to manage multiple priorities and deadlines
- Working knowledge of analytics and performance measurement (e.g., traffic, engagement, conversion metrics)
Preferred Qualifications
- Experience in media, advertising, or complex B2B environments
- Familiarity with CRM and/or marketing automation workflows (e.g., segmentation, nurture, scoring)
- Experience with SEO/SEM, A/B testing, and conversion rate optimization
- Comfort collaborating with creative teams and/or external agencies
- Experience planning and executing industry events or sponsorships
- French language an asset
Adequate knowledge of French is required for positions in Quebec.
Additional Information:
Position Type: Management
Job Status: Regular - Full Time
Job Location: Canada : Ontario : Toronto
Work Arrangement: Hybrid
Application Deadline: 03/25/2026
For work arrangements that are ‘Hybrid’, successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.
Please apply directly online to be considered for this role. Applications through email will not be accepted.
We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you’ll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners.
At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong.
Bell is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise. We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or recruitment@bell.ca to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.
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Created: Canada, ON, Toronto
Bell, one of Canada's Top 100 Employers.