Specialist, Media Buyer
Req Id: 430869
Connection is everything. It drives us to innovate, explore, and stay close to what matters to us most. At Bell, we’re building a more connected future through world-class networks, AI-powered solutions, and digital experiences that elevate how people live, work, and play every day.
We believe in empowering people. That’s why we equip our teams with cutting-edge technology, AI tools, and a collaborative environment that supports creativity and growth. Want to be part of a diverse team where your work makes a real impact? If you’re inspired by innovation that advances how people connect and transforms what’s possible, you belong on #TeamBell.
Be part of the team that brings the right balance of consistency and creativity to one of the most recognized and valuable brands in Canada. There are many disciplines in this team, all focused on enhancing brand reputation and performance through market knowledge, advertising excellence, sponsorships, national events, sponsorships and digital media strategy and execution. You’ll work collaboratively with business units across the organization to ensure all customer facing activity is consistent with guiding principles of the Bell brand.
At Bell, your talent and unique abilities will be developed and challenged, creating customer experiences that set us apart in digital connections and next generation services.
As a part of the Bell Brand team, you will help advance our Paid Social Marketing capabilities. This is a great opportunity to manage high‑impact paid social campaigns for one of the largest telecommunications companies in the country. We are actively seeking a Paid Social Specialist in either our Montreal or Toronto office who will become an integral member of our Digital Performance team.
Key Responsibilities
- Play a hands‑on role in all facets of paid social campaign management — strategy, planning, execution, optimization, and performance analysis.
- Build and manage paid social campaigns across platforms such as Meta, TikTok, Snapchat, Pinterest, and LinkedIn.
- Support creative development through asset reviews, safe‑zone checks, ad formatting guidance, and ongoing creative testing frameworks.
- Execute audience strategy, leveraging first‑party data, custom audiences, lookalikes, and platform‑specific targeting tools.
- Monitor campaign pacing, budgets, flighting, and delivery to ensure KPIs and timelines are met.
- Produce reporting and insights using platform dashboards and internal tools, transforming performance data into clear, actionable recommendations.
- Participate in campaign briefings, planning sessions, vendor calls, and post‑campaign reviews.
- Stay up to date on paid social trends, platform updates, format innovations, and industry best practices through continuous learning, research, webinars, and events.
Critical Qualifications
- Minimum of 2 years of experience in Paid Social Marketing (activation, planning, or performance).
- Demonstrated success in managing and optimizing paid social campaigns across major platforms.
- Strong analytical skills with the ability to interpret data and translate it into actionable insights.
- Working knowledge of platform environments such as Meta Ads Manager, TikTok Ads Manager, Pinterest Ads Manager, Snapchat Ads Manager, and LinkedIn Campaign Manager.
- Advanced working knowledge of Microsoft Excel, Word, Outlook, and PowerPoint.
- Strong communication skills, attention to detail, and ability to manage multiple deadlines simultaneously.
Preferred Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Experience with third‑party tracking, attribution tools, or pixel‑based measurement.
- Familiarity with creative specifications, safe‑zone requirements, and asset best practices.
- Experience working with Google Analytics, Adobe Analytics, or other measurement platforms.
- Passion for digital marketing and enthusiasm for testing new features, formats, and platforms.
- Strong organizational skills, curiosity, and the ability to collaborate in a fast‑paced environment.
Adequate knowledge of French is required for positions in Quebec.
Additional Information:
Position Type: Management
Job Status: Regular - Full Time
Job Location: Canada : Ontario : Toronto || Canada : Quebec : Montreal
Work Arrangement: Hybrid
Application Deadline: 06/22/2026
For work arrangements that are ‘Hybrid’, successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.
Please apply directly online to be considered for this role. Applications through email will not be accepted.
We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you’ll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners.
At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong.
Bell is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise. We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or recruitment@bell.ca to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.
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Created: Canada, ON, Toronto
Bell, one of Canada's Top 100 Employers.