Marketing and Communications
May 14, 2021

Specialist, Pricing

Req Id: 284886 


At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content – we advance how Canadians connect with each other and the world.

If you’re ready to bring game-changing ideas to life and join a community that values, professional growth and employee wellness, we want you on the Bell team. 

Bell Residential and Small Business provides the most innovative, industry-leading Internet, TV and Smart Home products and services to Canadians. 


The Bell Residential Services Pricing & Offers team is accountable for driving the core pricing and full suite of competitive offers for the Bell Residential Services portfolio (Home Phone, Internet, TV and Smart Home). These activities form a critical part of the BRS marketing plan which drives a portfolio of more than $6 billion in annual revenues and over 8 million revenue generating units. In addition, the team is responsible for monitoring and analyzing the competitive pricing landscape for the Canadian Telecom market and ensuring the BRS team is well informed on all competitive developments. 


The successful candidate will report to the Senior Manager, Base Pricing & Offers and will work closely with the BRS Product, Marketing and Loyalty teams. This is an excellent opportunity for a person with strong strategic, marketing and analytical skills, looking to work in a dynamic, challenging and fast-paced environment.


Position Description:

The Specialist, Base Pricing & Offer Strategy will be responsible for analyzing the market, operational metrics and financial data and to make pricing & offer recommendations across the BRS portfolio of services. These activities include the core pricing of various BRS products and services, including the launch of new products & services, working closely with the BRS Loyalty team on various customer retention programs and developing upsell offers to drive higher revenues within the subscriber base. The proposed pricing and offer strategies should be focused on enabling the continued competitiveness of BRS products & services in the market to drive the achievement of both subscriber and financial targets. In this role, it is critical that the successful candidate be able to work cross-functionally to drive decision-making and execution across the organization.


Job Duties/Accountabilities:

  • Responsible for analyzing the pricing strategy for various customer segments to maximize BRS competitiveness and success in the market
  • Work with the Base Marketing and Loyalty teams to identify pricing/offer needs and develop practical recommendations that reflect both market needs and financial constraints
  • Gain executive and cross-functional alignment for pricing and offer recommendations
  • Work closely with execution team members to document pricing/offer requirements for communication to IT, operations and other cross-functional teams
  • Support various strategic analyses and deep dives to help analyze and articulate key trends, evaluate the success of current offer strategies and provide insight into options moving forward
  • Work with the finance and forecasting teams to document pricing & offer related business cases and financial impacts


Critical Qualifications/Competencies:

  • University degree in business, marketing or a related area; MBA or professional designation is an asset
  • 3+ years of progressively advancing experience in a strategic consulting, consumer marketing or similar role
  • Telecom experience is an asset
  • Excellent communication skills, both written and verbal
  • Ability to build compelling presentations and to deliver recommendations with confidence
  • Strategic and analytical thinking skills, including the ability to quantify and analyze customer data and financial results
  • Strong ability to work cross-functionally and influence decision-making
  • Self-starter, with the ability to work with limited supervision and to manage multiple projects in an organized manner
  • Advanced knowledge of Microsoft Office applications – PowerPoint & Excel


Bilingualism is an asset (English and French); adequate knowledge of French is required for positions in Quebec. 


Additional Information:

Position Type: Management 
Job Status: Regular - Full Time 
Job Location: Canada : Nova Scotia : Halifax || Canada : Ontario : Don Mills || Canada : Ontario : Toronto || Canada : Quebec : Montreal 
Application Deadline: 05/19/2021 


Please apply directly online to be considered for this role.  Applications through email will not be accepted.


At Bell, we don’t just accept difference - we celebrate it. We’re committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential. We welcome and encourage applications from people with disabilities.


Accommodations are available on request for candidates taking part in all aspects of the selection process. For a confidential inquiry, simply email your recruiter directly or to make arrangements. If you have questions regarding accessible employment at Bell please email our Diversity & Inclusion Team at


Created: CanadaON, Toronto


Bell, one of Canada's Top 100 Employers.