Specialist, Product Marketing
Req Id: 429359
Connection is everything. It drives us to innovate, explore, and stay close to what matters to us most. At Bell, we’re building a more connected future through world-class networks, AI-powered solutions, and digital experiences that elevate how people live, work, and play every day.
We believe in empowering people. That’s why we equip our teams with cutting-edge technology, AI tools, and a collaborative environment that supports creativity and growth. Want to be part of a diverse team where your work makes a real impact? If you’re inspired by innovation that advances how people connect and transforms what’s possible, you belong on #TeamBell.
On the Consumer and Small business team you’ll work across a portfolio of brands and solutions. From Bell’s best networks for the home, the office and on the go to the member benefits at Virgin Plus to the cheap and cheerful plans at Lucky Mobile we meet the connectivity needs of all customer segments in Canada.
And it’s not just the options we provide, it’s how we provide them. On this team you’ll be a part of a focus to continuously improve the customer experience, making it more seamless, intuitive and responsive.
Summary
The New Product Marketing team is looking for an experienced strategic marketer to develop and execute go-to-market strategies for new product launches. This role acts as the central connector across Product, Marketing, Sales, Operations, IT and Pricing teams to ensure launches are planned and executed with excellence.
Key Responsibilities
- Act as the “quarterback” on go-to-market strategy for new product launches within the Consumer Wireline portfolio (Internet & TV), supporting strong customer experience and business outcomes
- Partner with cross functional teams including Product, Sales, Operations, IT, Pricing, Marketing to support launch readiness, dependency management and on-time delivery
- Analyze post-launch performance and results, supporting strategic insights, opportunities and recommendations to inform optimization and future launches
- Contribute to product positioning, value propositions and customer messaging
- Create compelling and strategic marketing presentations to obtain buy-in and alignment with executives and key stakeholders
Critical Qualifications
- 2+ years marketing experience, telecommunications experience or project management experience
- Strong written and verbal communication skills, with the ability to simplify complex concepts
- Highly organized, detail-oriented, ability to manage multiple projects and work streams in a fast-paced environment
- Proficiency in PowerPoint and Excel; comfortable working with data
- Strong business acumen, with an appreciation for the need to analyze information, determine what it means for the business and quickly execute in an ever-evolving competitive environment
Adequate knowledge of French is required for positions in Quebec.
Additional Information:
Position Type: Management
Job Status: Regular - Full Time
Job Location: Canada : Ontario : Toronto || Canada : Quebec : Montreal
Work Arrangement: Hybrid
Application Deadline: 04/24/2026
For work arrangements that are ‘Hybrid’, successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.
Please apply directly online to be considered for this role. Applications through email will not be accepted.
We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you’ll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners.
At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong.
Bell is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise. We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or recruitment@bell.ca to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.
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Created: Canada, ON, Toronto
Bell, one of Canada's Top 100 Employers.