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Marketing Manager, Entertainment TV Brands

Date: Jul 17, 2017

Location: Toronto, ON, CA

Company: Bell

Bell Media is Canada's premier multimedia company with leading assets in television, radio and digital media, including CTV — Canada's #1 television network, and the country's most-watched specialty channels. It is a critical component of Bell’s commitment to leverage strategic investments in broadband networks to offer Canadians the best available content on any of the four screens they choose: television, smartphone, tablet and computer.


Reporting to the Marketing Director, you will support the planning and execution of consumer marketing, ensure brand integrity while optimizing the consumer experience


  • Work closely with key stakeholders to define, plan, and execute strategic consumer campaigns focused on driving engagement, tune-in, and digital traffic.
  • Create concise, effective marketing plans and creative briefs.
  • Work with cross-functional teams (creative, media, digital, publicity, programming) to ensure brand alignment, and that deadlines are met within assigned budgets
  • Work closely with the brand partnerships team to find the right opportunities for advertisers.
  • Be an expert in using social media platforms to build existing Entertainment brands.
  • Liaise with external partners and stakeholders.
  • Work with research team to analyze data and define actionable insights for post campaign reports and presentations.
  • Maintain budget, prepare and distribute financial reports and accruals



  • 5+ years experience in consumer marketing
  • Sociable, creative, resourceful, and enthusiastic
  • Strategic thinker with strong working knowledge of digital advertising and social media platforms and analytics
  • Effective interpersonal skills and business acumen
  • Strong written and verbal communication skills
  • University / post-secondary education with emphasis on Marketing preferred.
  • Strong on-brand idea generator with expertise and working knowledge of various media including TV, OOH, radio, digital and social
  • Detail oriented and able to demonstrate exceptional project management skills under tight deadlines.
  • Experience creating and executing events, experiential stunting, grassroots marketing an asset.



Bilingualism is an asset (English and French)


Additional Information:

Position Type: Management
Job Location: Canada : Ontario : Toronto
Application Deadline: 2017-08-07

Please apply directly online to be considered for this role.  Applications through email will not be accepted.


Bell is committed to fostering an inclusive, equitable, and accessible environment where all employees and customers feel valued, respected, and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live and serve, and where every team member has the opportunity to reach their full potential.


Created: CanadaONToronto

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