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Product Manager, Digital Sales

Date: May 10, 2017

Location: Toronto, ON, CA

Company: Bell

Req Id: 157013 


Bell is a truly Canadian company with over 136 years of success. We are defined by the passion of our team members and their belief in our company’s vast potential.


To ensure we continue to be recognized as Canada’s leading communications company, we’re committed to finding and developing the next generation of leaders. This means creating best-in-class career and development opportunities for our employees.


If you’re passionate, driven and find yourself seeking interesting work, new challenges and continuous learning opportunities, then we want you to join our team.


Bell Media is Canada's premier multimedia company with leading assets in television, radio and digital media, including CTV — Canada's #1 television network, and the country's most-watched specialty channels. It is a critical component of Bell’s commitment to leverage strategic investments in broadband networks to offer Canadians the best available content on any of the four screens they choose: television, smartphone, tablet and computer.


As a champion of the sales and ad operations organizations, the Product Manager, Sales has a passion for creating innovative digital sales products and pitches with the Sales team that drive growth and revenue for Bell Media. Reporting to the Senior Product Manager, Sales, the successful candidate also manages the ongoing needs of the Sales and Operations teams from a product perspective (i.e. execution of new digital product features to support new lines of business, implementation of new ad tracking technology) and ensures that digital product roadmaps are aligned with sales goals. The Product Manager, Sales is also responsible for maintaining and updating digital properties used by the Communications and Trade Marketing teams to promote Bell Media as well as aligning product roadmaps to their specific needs.


Specific responsibilities:

  • Support the Sales, Brand Partnerships, Ad Operations, Communications and Trade Marketing teams (key stakeholders) regarding new product development initiatives, product upgrades and ongoing maintenance
  • Create presentations and mocks to effectively communicate complex digital ideas
  • Create and maintain a series of sales product manuals and proactive sales packages to create efficiencies in the sales cycle
  • Capture the needs of key stakeholders and ensure that new and existing products are updated or re-launched to support those needs
  • Create and revise work back schedules based on project scope and requirements
  • Work with the Product Delivery team and other product teams to coordinate and prioritize the launch/update of new products for key stakeholders
  • Report to the Sr. Product Manager on the status of all pitches, projects in progress and new sales requests
  • Ideate, design and build ad units based on client goals and objectives
  • Identify current and future product development needs and opportunities
  • Works with all stakeholders to ensure that all current and new products are measurable by our analytics platform and Comscore and optimized for search engines (where required)
  • Monitor competition in the marketplace and recommend new market opportunities
  • Create strong relationships with key stakeholders and lead regular updates on digital product development
  • Represent the digital product group in discussions with key stakeholders
  • Lead brainstorm sessions with content and product teams to create new ad products and packages


Critical Competencies:

  • Superior creative-thinking talent that delivers original and smart ideas
  • Excellent interpersonal skills and ability cultivate and build beneficial external relationships
  • Demonstrated ability to work effectively with internal partners in a cross functional organization through partnership, collaboration and open communication
  • Strong understanding of design, video production, development and QA processes
  • Proven ability to drive results with sense of urgency
  • Excellent project and time-management skills
  • Highly pro-active, and flexible with the ability to adapt to a complex and quickly changing environment
  • Strong analytics skills with previous experience managing a budget
  • Excellent presentation skills with the ability to effectively communicate new ideas to internal and external stakeholders, particularly to advertising clientele


Preferred Qualifications:

  • Experience in digital product and/or sales roles
  • University degree at a minimum, ideally with a focus on marketing and business
  • Proficiency in Photoshop & Microsoft Office Suite
  • Strong understanding of HTML, CSS, Javascript and other web development tools
  • Experience with Keynote, After Effects, Final Cut/Premier or similar software
  • Solid experience with online marketing tools and web-based technologies
  • Understanding of how digital channels work
  • Experience working directly with the digital advertising community is ideal


#Feature *LI-AK1 TC:BM


Bilingualism is an asset (English and French)


Additional Information:

Position Type: Management
Job Location: Canada : Ontario : Toronto
Application Deadline: 05/30/2017

Please apply directly online to be considered for this role.  Applications through email will not be accepted.


Bell is committed to fostering an inclusive, equitable, and accessible environment where all employees and customers feel valued, respected, and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live and serve, and where every team member has the opportunity to reach their full potential.


Created: CanadaONToronto

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