Marketing and Communications

Direct Planning and Analytics Specialist

Req Id: 254059 


At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content – we’re revolutionizing how Canadians communicate.

If you’re ready to bring game-changing ideas to life and join a community that values bold ideas, professional growth and employee wellness, we want you on the Bell team. 

The Bell Mobility team offers the best and latest mobile devices, wireless services and Internet of Things solutions to consumer and business customers, with the top speeds, coverage and reliability on Canada’s Best National Network. We love to innovate, embrace big challenges, and live for the newest technology


Bell Mobility is seeking a data driven, creative and pragmatic individual to join the Mobility Marketing Team as a Direct Planning and Analytics Specialist. If you have experience analyzing data and applying learnings to develop a 4 P marketing plan that drives results, this role is for you.


You will be responsible for modeling and dissecting business performance to guide data-driven marketing strategies. You will advance direct, social, & digital marketing strategies that drive in-store traffic, increase web visits, and convert more leads to sales across Bell Mobility.


If you think you have what it takes to bring Bell Mobility’s marketing plans to the next level, we want you on our team!


Key Responsibilities:

  • Regularly measure campaign performance and consumer trends to maximize marketing effectiveness and directly improve business performance
  • Report against business objectives and uncover growth opportunities
  • Forecast campaign-driven and organic customer behaviour and purchase decisions
  • Leverage internal and external data to build customer profiles for acquisition and upsell campaigns
  • Partner with key cross functional teams and business units to develop effective 4 P and omni-channel strategies
  • Create compelling and strategic marketing presentations to drive buy-in from all levels of the organization


The ‘must haves’:

  • University degree or College Diploma (marketing focus preferred)
  • 3-5 years experience in a progressive marketing and/or data analytics position
  • Strong analytical skills; must have the ability to analyze subscriber and financial data and apply learnings to improve performance Self-starter who will chase the “why” and wants to get under the hood to solve complex problems
  • Strong problem-solving skills; can make complex subjects simple and digestible
  • Experience developing, executing or measuring email, SMS, digital and social campaigns
  • Organized with a keen attention to detail; able prioritize multiple tasks
  • Excellent communication skills (both written and verbal) and you’re comfortable presenting


 What’s in it for you?

  • Competitive compensation, bonus, & benefits package
  • A position with one of Canada’s top 100 employers
  • Flexible hours & ability to work remotely monthly
  • Development and progression plans with the opportunity to present and collaborate with executives regularly
  • Experience partnering with key stakeholders at some of Canada’s biggest mobile device manufacturers


Bilingualism is an asset (English and French); adequate knowledge of French is required for positions in Quebec. 


Additional Information:

Position Type: Management 
Job Status: Regular - Full Time 
Job Location: Canada : Ontario : Mississauga 
Application Deadline: 07/29/2020 


Please apply directly online to be considered for this role.  Applications through email will not be accepted.


At Bell, we don’t just accept difference - we celebrate it. We’re committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential. We welcome and encourage applications from people with disabilities.


Accommodations are available on request for candidates taking part in all aspects of the selection process. For a confidential inquiry, simply email your recruiter directly or to make arrangements. If you have questions regarding accessible employment at Bell please email our Diversity & Inclusion Team at


Created: CanadaON, Mississauga


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