Marketing and Communications

Marketing Campaigns Specialist, Consumer

Req Id: 260373 


At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content – we’re revolutionizing how Canadians communicate.

If you’re ready to bring game-changing ideas to life and join a community that values bold ideas, professional growth and employee wellness, we want you on the Bell team. 

The Bell Mobility team offers the best and latest mobile devices, wireless services and Internet of Things solutions to consumer and business customers, with the top speeds, coverage and reliability on Canada’s Best National Network. We love to innovate, embrace big challenges, and live for the newest technology


Do you have a passion for data-driven marketing plans and bringing campaigns to life? Do you want a role where you can be part of building the household marketing strategy for one of Canada’s best employers? 


Bell Mobility is seeking a data driven, organized and creative individual to join the Household Marketing Team as a Marketing Campaign Specialist. If you have experience working cross-functionally, analyzing data and applying learnings to develop a 4 P marketing plans, this role is for you. 


Supported by the Senior Manager of Household Marketing, you will be responsible for developing and executing compelling acquisition campaigns that drive traffic and convert customer touchpoints into new activations. You’ll be a key player in developing marketing journeys, executing campaigns and partnering with our sales channels to accelerate one of the most exciting portfolios at Bell.   


If you think you have what it takes to bring Bell Mobility’s campaigns to the next level, we want you on our team!


Key Responsibilities:

  • Define, develop, and execute acquisition campaigns from end to end (includes opportunity sizing, targeting, segmentation, brief writing, creative review, and post mortem analysis)  to accelerate sales 
  • Partner with key cross functional teams and business units to bring campaigns and sales programs to market 
  • Work with pricing team to create attractive, relevant, and cost effective offers that drive sales 
  • Regularly measure campaign performance and consumer trends to report against objectives and uncover growth opportunities 
  • Create compelling and strategic marketing presentations to drive buy-in from all levels of the organization
  • Manage the marketing calendars and lead in-market execution to ensure the team stays on track (mass, in-store and online)  


The ‘must haves’:

  • University degree or College Diploma (marketing focus preferred)
  • 3-5 years experience in progressive a marketing and/or sales position
  • Creative and passionate; ready to pitch new ideas to drive the business forward 
  • Experience developing, executing and measuring acquisition and channel marketing marketing campaigns 
  • Strong analytical skills; must have the ability to analyze data and apply learnings to improve performance 
  • Excellent communication skills (both written and verbal) and you’re comfortable presenting 
  • Experience working with multiple partners; ability to multitask and manage multiple projects simultaneously.
  • Strong initiative, exceptional attention to detail, superb organization skills supported by curiosity and innovation mindset


What’s in it for you?

  • Competitive compensation, bonus, & benefits package 
  • A position with one of Canada’s top 100 employers 
  • Flexible hours & ability to work remotely monthly 
  • Development and progression plans with the opportunity to present and collaborate with executives regularly 
  • Experience partnering with key stakeholders at some of Canada’s biggest mobile device manufacturers 


Bilingualism is an asset (English and French); adequate knowledge of French is required for positions in Quebec. 


Additional Information:

Position Type: Management 
Job Status: Regular - Full Time 
Job Location: Canada : Ontario : Mississauga 
Application Deadline: 08/14/2020 


Please apply directly online to be considered for this role.  Applications through email will not be accepted.


At Bell, we don’t just accept difference - we celebrate it. We’re committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential. We welcome and encourage applications from people with disabilities.


Accommodations are available on request for candidates taking part in all aspects of the selection process. For a confidential inquiry, simply email your recruiter directly or to make arrangements. If you have questions regarding accessible employment at Bell please email our Diversity & Inclusion Team at


Created: CanadaON, Mississauga


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