Marketing and Communications

Marketing Campaigns Specialist, Prepaid

Req Id: 262452 


At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content – we’re revolutionizing how Canadians communicate.

If you’re ready to bring game-changing ideas to life and join a community that values bold ideas, professional growth and employee wellness, we want you on the Bell team. 

The Bell Mobility team offers the best and latest mobile devices, wireless services and Internet of Things solutions to consumer and business customers, with the top speeds, coverage and reliability on Canada’s Best National Network. We love to innovate, embrace big challenges, and live for the newest technology


The Prepaid Campaign team is a highly motivated, collaborative group that works in a fast-paced environment to plan and execute the marketing strategy for Bell’s 4 prepaid brands.


This role will have a focus on end-to-end planning and execution by analyzing data across all 4 of BCE’s prepaid brands to find actionable insights and opportunities that can be implemented to drive results. This includes Bell’s newest prepaid brand, Lucky Mobile, in addition to Bell Mobility, Virgin Mobile & PC Mobile.


Key Responsibilities:

  • Define, develop, and execute targeted campaigns to grow prepaid sales and revenue
  • Lead & support various marketing projects that improve the prepaid customer journey
  • Analyze the customer base and weekly results reporting to provide recommendations that drive growth and intervene on potential risks 
  • Measure results and present findings to an executive audience


Required Competencies: 

  • University degree or College Diploma 
  • 3-5 years experience in a progressive marketing, sales and/or project design & delivery position
  • Strong analytical skills, ability to interpret data and generate insight and action 
  • Results-oriented and resourceful, with the ability to think outside the box
  • A self-starter that’s highly organized with strong time management skills with the ability to manage multiple projects simultaneously 
  • Experience and understanding of the marketing planning lifecycle such as product, pricing and marketing communications 
  • Ability to communicate effectively in order to lead cross-functional teams through change 
  • Strong interpersonal skills (verbal and written) with the ability to get things done through influence


Bilingualism is an asset (English and French); adequate knowledge of French is required for positions in Quebec. 


Additional Information:

Position Type: Management 
Job Status: Regular - Full Time 
Job Location: Canada : Ontario : Mississauga 
Application Deadline: 08/14/2020 


Please apply directly online to be considered for this role.  Applications through email will not be accepted.


At Bell, we don’t just accept difference - we celebrate it. We’re committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential. We welcome and encourage applications from people with disabilities.


Accommodations are available on request for candidates taking part in all aspects of the selection process. For a confidential inquiry, simply email your recruiter directly or to make arrangements. If you have questions regarding accessible employment at Bell please email our Diversity & Inclusion Team at


Created: CanadaON, Mississauga


Bell, one of Canada's Top 100 Employers.