Marketing and Communications

Senior Manager, Solutions Marketing

Are you ready to grow your career by taking on a new role at Bell? We always look for qualified internal applicants within our own team to support their development.  


Our Bell Business Markets team enables the digital transformation of businesses and governments nationwide through solutions in areas including Internet and private networks, voice and unified communications, contact centre, security, Internet of Things, data centre and cloud. We’re proud to be Canada’s leading provider of broadband network and communication services for businesses and governments.

 

Position Overview
The Solutions Marketing Manager exhibits a deep understanding of markets and buyers in order to devise and lead a solution’s take-to-market strategy. He or she must work cross-functionally, unifying and motivating peers from different teams (e.g. Product Management, Marketing Communications, Channel marketing, Sales). The Solutions Marketing Manager must have an expert understanding of the product/solution’s buying audiences and needs and acts as a subject matter expert who transfers knowledge about markets, buyers and product across Marketing and Sales functions.


Responsibilities will include:

  • Define the market opportunity for a product/solution; perform segmentation and targeting exercises that identify the segments with the highest propensity to buy 
  • Conduct market and customer research to gather data and insight about target personas, buyer needs and the purchasing decision process for the product, including key buyer roles 
  • Develop product/solution positioning, value propositions and messaging that resonate with the buying audience 
  • Provide market and buyer insights to drive the development of campaign strategies including demand generation, upsell/cross-sell and retention programs 
  • Write and socialize the following documents: marketing plan, sales enablement plan, take to market plan and the marketing campaign/program brief 
  • Enable sellers and coordinate the development of sales content and sales enablement activities, including competitive guides  
  • Collaborate with internal stakeholders and marketing peers to produce relevant content for target buyers 

 

Critical Qualifications/Competencies:

  • University Degree in Marketing or Business, MBA preferred
  • 5 - 7 years of practical experience in product/solution marketing as well as developing B2B business strategy

 

The ideal candidate has the following skills:

  • Ability to conduct market, competitor and customer research to gather insights and assess market opportunities 
  • Ability to create B2B value propositions and messaging strategies 
  • Ability to develop strategies for creating pipeline for new offerings as well as upsell, cross-sell and account-based marketing programs 
  • Ability to forge strong internal relationships and communication with stakeholders at all levels
  • Strong project management and organizational skills, with the ability to prioritize tasks and juggle multiple projects at once
  • Strong writing, communication, presentation development and delivery skills 
  • Strong self-management  and the ability to work under pressure to meet tight timelines; willingness to work extended hours on occasion as required by the business
  • Critical thinking 
  • High proficiency in MS Office (Excel, PowerPoint, Word) 
     

#LI-SN1

 

Bilingualism is an asset (English and French); adequate knowledge of French is required for positions in Quebec. 

 

Additional Information:

Position Type: Management 
Job Status: regular - full Time 
Job Location: Canada : Newfoundland : St. John's || Canada : Ontario : Mississauga || Canada : Ontario : Ottawa || Canada : Quebec : Montreal West 
Application Deadline: 07/10/2020 

 

Please apply directly online to be considered for this role.  Applications through email will not be accepted.

 

At Bell, we don’t just accept difference - we celebrate it. We’re committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential. We welcome and encourage applications from people with disabilities.

 

Accommodations are available on request for candidates taking part in all aspects of the selection process. For a confidential inquiry, simply email your recruiter directly or recruitment@bell.ca to make arrangements. If you have questions regarding accessible employment at Bell please email our Diversity & Inclusion Team at inclusion@bell.ca.

 

Created: Canada, ON, Mississauga

 

Read more about why Bell is considered one of Canada's Top 100 Employers.