Social Media Analyst

Date: Jan 12, 2019

Location: Mississauga, ON, CA

Company: Bell

At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content – we’re revolutionizing how Canadians communicate.

If you’re ready to bring game-changing ideas to life and join a community that values bold ideas, professional growth and employee wellness, we want you on the Bell team. 

The Brand team works collaboratively with all business units to ensure brand consistency across Bell communications including digital experiences and sponsorship activations. Brand also supports our sponsorship, web presence, social media and market insights teams. 

Job Description:

Does the idea of diving into the data behind a social media campaign excite you? Do you have your own Google trend alerts set up? Are you aware of big news stories before everyone else? We’re looking for an analytical social media expert to help develop the social media strategy for one of Canada’s most recognizable brands – so if you answered yes to the above, you might be who we’re looking for.


Our team coordinates social media activity across multiple business units at Bell Canada including marketing, customer service and business intelligence. We are a fast-growing and entrepreneurial team developing innovative ways to unlock the value of social media conversations and data across the business.


The successful candidate will report to the Senior Manager of Social Media, and will be accountable for monitoring and reporting on brand and customer activity across all of Bell’s social media communities. This role will also be responsible for developing business strategies based on insights derived from social media data as well as custom solutions for a variety of business functions. This is an excellent opportunity for an individual with broad marketing and analytics experience, strong interpersonal capabilities, strategic thinking skills, and the ability to work in the constantly evolving world of social media.

Job Duties/Accountabilities:

  • Measuring and Reporting: Monitor the performance of social media content and campaigns, as well as the quality of engagement with our customers
  • Content Optimization and Tracking: Inform the set-up and track the success of large social media campaigns, promotional budgets, and make actionable recommendations to improve performance
  • Social Listening: Use a variety of tools to monitor the growing volume of conversations about the Bell brand among current (and potential) customers, and identify insights, trends, risks and opportunities
  • "Air Traffic Control": Collaborate with the customer care team to ensure social care agents have the right tools and directions to provide top of line customer service
  • Social Media Content: Collaborate with the social team to develop high engagement social media ideas, content, and campaigns that help establish Bell as a likeable and thought-leading brand on social
  • Building Team Expertise: Stay informed of the latest developments and best practices of a quickly evolving field to help direct Bell’s social media strategy

Critical Qualifications/Competencies:

  • University degree and/or relevant job experience in Marketing, Business Administration.
  • 2-5 years experience in social media marketing or analytics
  • Excellent communication skills, both written and verbal (e.g. conference calls and in-person presentations); comfortable dealing with varied audiences, including senior management.
  • Strong data analytics skills – highly skilled at Excel and Social Media Reporting, and Analytics tools such as Sysomos and/or Lithium would be an asset
  • Experience with setting up and tracking the success of paid social media campaigns on Facebook, Twitter, LinkedIn, and Snapchat, and attributing traffic to web properties using Google
  • Experience with digital marketing analytics systems including Google Analytics, Omniture, etc.
  • Superior and proven organization and project management skills
  • Strategic and "big picture" thinking
  • Self-starter with a strong sense of autonomy and initiative


Preferred Qualifications/Competencies:

  • Knowledge and interest in the Telecommunications industry, mobile technology, etc.
  • Customer Service Experience
  • Bilingual (French / English) is an asset
  • Comfortable working in a virtual team environment


Bilingualism is an asset (English and French); adequate knowledge of French is required for positions in Quebec.

Additional Information:

Position Type: Management 
Job Status: Regular - Full Time
Job Location: Canada : Ontario : Mississauga 
Application Deadline: 01/23/2019 


Please apply directly online to be considered for this role. Applications through email will not be accepted.


At Bell, we don’t just accept difference - we celebrate it. We’re committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential.


Created: Canada, ON, Mississauga

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