Nov 22, 2021

SEO Expert

Req Id: 318071


At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content - we advance how Canadians connect with each other and the world.


If you’re ready to bring game-changing ideas to life and join a community that values, professional growth and employee wellness, we want you on the Bell team. 

The Bell Media Digital team is focused on creating amazing and rich digital experiences for our audiences and keeping Canadians connected, informed, and entertained as technology changes at lightning speed. We’re looking for innovative team players ready to guide some of the most well-known entertainment brands in the country through a digital transformation.


Job Description

The mission of the SEO expert is to ensure that SEO is a pillar of the growth of Bell Media’s digital properties and revenues. Within the Montreal-based Digital Performance department, the succesful candidate has the following responsibilities:


Job Duties/ Accountabilities:

  • Audits and analyzes of each site and digital platform
  • Preparation of annual SEO product plans with the managers of each property: inventory, priorities, planning, objectives
  • Monitoring of the implementation of plans and recommendations
  • Harmonization of practices and tools on all platforms: Consolidation of methods and KPIs used
  • Watch: Competition, market, trends, news. Communication and information sharing
  • Implementation of specific SEO processes and follow-ups for Audio and Video content
  • Tailor-made SEO training sessions (product managers, journalists, freelancers, content managers) written and oral
  • Writing of SEO guides and reference documents for the different teams (Product, Editorial, Technical)


Critical Qualifications/Competencies:


  • Minimum of 5 years of experience in SEO and performance marketing, with measurable results obtained
  • Knowledge of best practices and SEO tools (Google Analytics, Search Console, Tag Manager, Moz, SEMrush, ...)
  • Knowledge of search engine ranking factors and algorithms
  • Analytical mind,
  • Great sense of responsibility and organization,
  • Numbers oriented with great attention to detail. Capable of handling complex data. Proficiency in Excel and pivot tables, an asset
  • Knowledge of performance marketing, conversion and audience acquisition techniques
  • Excellent communicator, with writing skills in French and English
  • Ability to work both alone and in a team, under tight deadlines and on multiple projects and tasks simultaneously
  • Bilingual French-English
  • Knowledge of Adobe Analytics, SimilarWeb, SiteImprove: an asset
  • Google Analytics, Google Ads, Adobe Analytics certification: an asset
  • Professional knowledge of HTML, CSS and JavaScript development and constraints: an asset


Bilingualism is an asset (English and French); adequate knowledge of French is required for positions in Quebec.

Additional Information:

Position Type: Management
Job Status: Regular - Full Time 
Job Location: Canada : Quebec : Montreal
Application Deadline: 12/12/2021


Please apply directly online to be considered for this role. Applications through email will not be accepted.


At Bell, we don’t just accept difference - we celebrate it. We’re committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential. We welcome and encourage applications from people with disabilities.


Accommodations are available on request for candidates taking part in all aspects of the selection process. For a confidential inquiry, simply email your recruiter directly or to make arrangements. If you have questions regarding accessible employment at Bell please email our Diversity & Inclusion Team at

Created: Canada, QC, Montreal


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Bell, one of Canada's Top 100 Employers.