Business Intelligence

Business Intelligence Developer, Campaign Data Management

Req Id: 252318 


At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content – we’re revolutionizing how Canadians communicate.

If you’re ready to bring game-changing ideas to life and join a community that values bold ideas, professional growth and employee wellness, we want you on the Bell team. 

Bell’s forward-thinking Customer Operations team is creating the ultimate service experience for our residential, wireless and small business consumers. We lead strategic development and execution of day-to-day operations, develop tools and processes to drive service enhancements, manage customer loyalty and retention, and leverage big data and artificial intelligence to create intellectual property.


The Customer Operations team is a fast paced, dynamic, customer focused team that also strives to accelerate professional growth and development through career mobility.  Our philosophy is to fill vacancies with qualified internal candidates before hiring externally, offering you countless ways to shape your future.. Our Customer Operations team is responsible for strategy, design and delivery of core call centre tools and processes. 

Within the Customer Operations Business Intelligence team, our people are empowered to make big things happen and are supported by growth, training and personal development opportunities. Being at the forefront of strategy, planning and execution, we are always in need of talented people who like to get things done.  As a member of our team, you will have endless opportunities to collaborate with other like-minded high-energy professionals that are passionate about contributing to Bell’s goal to be recognized by customers as Canada’s leading Communications Company. 

We currently have a requirement for a Senior Campaign Developer, Business Intelligence with in-depth knowledge of customer targeting, data mining and reporting supporting the delivery of marketing campaigns and communications. This individual should be passionate about creating actionable insight and delivering results to drive the evolution of the campaign delivery team.


Primary Responsibilities:

  • Lead campaign process evolution and innovation
  • Operationalize campaign executions and customer measurements to increase campaign productivity
  • Analyze customer response data and behavioural analytics to create actionable insight to optimize campaign outcomes
  • Consult with marketing stakeholders
  • Lead the development of adopting new tools and data model
  • Develop a strategy around contact optimization and prioritization
  • Lead the effort in growing the BI capabilities within our practice


Mandatory Qualifications:

  • Bachelor’s Degree in Computer Science, Mathematics or other Bachelor’s Degree equivalent from a recognized educational institution
  • Minimum of 4 years of practical hands on experience with SAS, SQL and IBM Campaign suite of tools
  • Experience in reporting and developing dashboards
  • Self-motivated team player with a strong work ethic and the ability to multi-task with changing priorities
  • Strong analytical and problem-solving skills
  • Excellent oral and written communication skills
  • Proven ability to translate business requirements into technological solutions/capabilities
  • Ability to present ideas/solutions to peers and clients, as well as, assist in sales and pre-sales support activities as required (development of presentations, demonstrations, proposals, etc.)
  • Ability to work under tight deadlines and pressure while delivering within given budgets


Preferred Qualifications:

Experience in the following areas would be considered an asset:

  • Delivering projects in a consulting services firm
  • Data extraction, transformation and load
  • Other BI tool sets such as Tableau and Microstrategy



Solid interpersonal skills with the proven ability to work with minimal guidance

  • Demonstrated team skills and experience working with client teams
  • Responsiveness
  • Planning and organizing skills
  • Flexibility and adaptability to ambiguity
  • Client and quality focused
  • Problem-solving skills



Bilingualism is an asset (English and French); adequate knowledge of French is required for positions in Quebec. 


Additional Information:

Position Type: Management 
Job Status: Regular - Full Time 
Job Location: Canada : Nova Scotia : Halifax || Canada : Ontario : Toronto || Canada : Quebec : Montreal 
Application Deadline: 06/04/2020 


Please apply directly online to be considered for this role.  Applications through email will not be accepted.


At Bell, we don’t just accept difference - we celebrate it. We’re committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential. We welcome and encourage applications from people with disabilities.


Accommodations are available on request for candidates taking part in all aspects of the selection process. For a confidential inquiry, simply email your recruiter directly or to make arrangements. If you have questions regarding accessible employment at Bell please email our Diversity & Inclusion Team at


Created: CanadaON, Toronto