Product Management, Supply Chain
Nov 21, 2022

Director, Advanced Products & Solutions (APS) UX Research and Design

Req Id: 398651 

At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content - we advance how Canadians connect with each other and the world.

If you’re ready to bring game-changing ideas to life and join a community that values professional growth and employee wellness, we want you on the Bell team. 

Our Bell Business Markets team enables the digital transformation of businesses and governments nationwide through solutions in areas including Internet and private networks, voice and unified communications, contact centre, security, Internet of Things, data centre and cloud. We’re proud to be Canada’s leading provider of broadband network and communication services for businesses and governments.


Position Description:

This is a leadership role within BBM in the Advanced Products & Solutions (APS) Organization reporting to the VP of Incubation. As the Director of UX Research and Design, you are responsible for establishing a clear UX vision and strategy that will inform and inspire the design direction and decisions for our key product areas in the Advanced Products and Solutions Team. You’re an expert in problem-solving, systems-thinking, relationship-building, and storytelling. You utilize a full range of organizational and interpersonal skills to help your talented teams operate at their highest and most effective level. You are motivated to develop others’ careers and enable success for a team of specialists. You are credible, confident, and articulate. You bring out the best in everyone you work with. You and your team will help us better understand our customers' needs and collaborate with the cross-functional teams to build a cohesive experience for end users. We are working in a highly innovative space where user experience is a core strategic focus for 2022 and beyond. We value understanding customers from a persona and user journey perspective, and the research in this area will help to address ambiguity and illuminate clarity to drive direction for the Advanced Products. In this role, you will be lead a team strategizing to discover ways to improve customers' experience of digitally transforming their businesses through advanced technology, and you will listen to customers to help prioritize which problems to tackle through innovation.

Responsibilities Include:

  • Be a strong team player that operates as a peer to product management and engineering in defining the customer-centric approach to product development.
  • Determine the best research approach to inform product development, which could be a mix of quantitative, qualitative and participatory design methods.
  • Provide research leadership to support discovery of core customer journeys, prioritization of pain points to address, and measurement to track improved developer productivity.
  • Effectively translate data and insights into strategy and product direction.
  • Continually learn, grow, and improve the craft of UX research.
  • Attract, retain, develop, and manage a talented team of User Experience Research and Design managers and practitioners
  • Set expectations and maintain high standards of quality of the work for the team; demand excellence and encourage craftsmanship.
  • Establish trust and build confidence with cross-functional partners and executive leadership (e.g., Product, Engineering, and Product Marketing).
  • Clear and succinct communication of insights for peers, partners, and executive leadership to influence strategy, product development and roadmaps. 
  • Work with other teams (Market Research, Sales, Professional Services) to coordinate strategies and triangulate across sources.
  • Excellent at prioritizing work across the product-development lifecycle to maximize impact on the business and the user experience.
  • Act as mentor, leader, and coach across the Design team.
  • Foster a horizontal and global mindset across Enterprise products, ensuring insights inform the product ecosystem.
  • Oversee high quality work in a fast paced, complex environment.
  • Manage a high performing team with compassion.



  • 10+ years of combined hands-on experience through practice and management of User Experience or Design Research in the business context.
  • Degree in Psychology, Cognitive Science, Human Factors, Anthropology, Sociology, HCI, Humanities, Design, or a related field – or equivalent experience.
  • Experience with foundational, formative, and evaluative research methods such as: in-depth interviews, field studies, diaries, projective techniques, focus groups, concept/prototype testing, and surveys.
  • Experience and ability to work in a variety of digital-focused design applications like Sketch, Invision, and Illustrator
  • Experience creating design systems for enterprise-level experiences
  • Familiarity with applied quantitative methods, or mixed methods, strongly preferred
  • Spoken about or published in the field of User Experience, Design Thinking, Human-Centered Design, Cognitive/Behavioral Sciences, or similar topics
  • Experienced at creating and running cross-functional workshops and collaborative design sessions, utilizing multi-method outputs and insights
  • Ability to think horizontally and collaborate with teams to create a holistic product experience
  • Compelling and confident storyteller
  • Flexible by nature and in possession of a great sense of humor

#talent #tech #indeed #LI-JW1 #LI-Hybrid

Adequate knowledge of French is required for positions in Quebec. 


Additional Information:

Position Type: Management 
Job Status: 
Regular - Full Time 
Job Location:
Canada : Ontario : Toronto || Canada : Alberta : Calgary || Canada : Alberta : Edmonton || Canada : British Columbia : Vancouver || Canada : New Brunswick : Fredericton || Canada : New Brunswick : Moncton || Canada : New Brunswick : Saint John || Canada : Newfoundland : St. John's || Canada : Nova Scotia : Bedford || Canada : Nova Scotia : Halifax || Canada : Ontario : Ottawa || Canada : Quebec : Montreal 
Flexible work profile:
Application Deadline: 12/04/2022


Please apply directly online to be considered for this role.  Applications through email will not be accepted.


At Bell, we don’t just accept difference - we celebrate it. We’re committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential. We welcome and encourage applications from people with disabilities.


Accommodations are available on request for candidates taking part in all aspects of the selection process. For a confidential inquiry, simply email your recruiter directly or to make arrangements. If you have questions regarding accessible employment at Bell please email our Diversity & Inclusion Team at


Created: Canada, ON, Toronto


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