Director, Residential & Mobility Marketing, Bell & Virgin Plus
Req Id: 422331
At Bell, our purpose is to advance how Canadians connect with each other and the world. We achieve this by providing consumers and businesses with the best network technologies in the world, innovative digital solutions and seamless customer experiences. It’s all developed and delivered by the members of #TeamBell and we’re always on the lookout for people with great skills and experiences.
We value diversity and provide a supportive, inclusive community where all team members can succeed. And through our commitment to environmental, social and governance initiatives, you will feel good about the greater impact you will have – making every day better for people as they connect, work, learn and play.
Join us. You belong at Bell.
On the Consumer and Small business team you’ll work across a portfolio of brands and solutions. From Bell’s best networks for the home, the office and on the go to the member benefits at Virgin Plus to the cheap and cheerful plans at Lucky Mobile we meet the connectivity needs of all customer segments in Canada.
And it’s not just the options we provide, it’s how we provide them. On this team you’ll be a part of a focus to continuously improve the customer experience, making it more seamless, intuitive and responsive.
Summary
We are seeking a highly motivated and results-oriented Director of Marketing to lead the strategic planning and execution of all marketing initiatives focused on residential and mobility services for Bell and Virgin brands. This critical leadership role requires proven success in managing large-scale marketing programs, and a data-driven approach to maximizing customer lifetime value and revenue growth. The ideal candidate will be a strategic thinker with strong leadership, communication, and team management skills, capable of driving innovation and achieving ambitious business objectives in a fast-paced, competitive environment.
Key Responsibilities
- Create and implement integrated marketing plans for internet, television, and mobility services, focusing on cross-selling and upselling to existing customers.
- Provide leadership and guidance to a team of marketers, fostering a collaborative and high-performing work environment.
- Direct outbound telemarketing priorities and strategy, optimizing strategies to maximize ROI.
- Develop and manage digital remarketing campaigns across various channels (e.g., Google Ads, social media, email) to re-engage customers who have shown interest but haven't converted.
- Leverage customer data and market research to inform marketing strategies and optimize campaign performance. Leverage customer data to identify high-potential cross-sell/upsell opportunities, segment customers based on usage patterns and needs, and personalize marketing messages. Conduct rigorous A/B testing to identify the most effective marketing messages, channels, and offers.
- Manage significant marketing budgets, ensuring efficient and effective resource allocation.
- Work closely with sales, customer service, product development, data analytics, and other cross-functional teams to ensure seamless campaign execution and alignment with overall business objectives.
- Monitor key performance indicators and make data-driven adjustments to optimize results.
- Continuously seek opportunities to improve marketing effectiveness and efficiency, leveraging new technologies and innovative marketing approaches.
- Prepare regular reports summarizing marketing performance, providing insights, and making recommendations for future improvements.
Critical Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- 7+ years of experience in marketing, with at least 5 years in a leadership role.
- Proven track record of successfully leading and managing large-scale marketing programs and achieving ambitious targets.
- Deep understanding of customer relationship management (CRM) systems, marketing automation tools, and data analytics platforms.
- Strong analytical skills and experience using data to drive marketing decisions.
- Excellent leadership, communication, presentation, and interpersonal skills.
- Experience managing and mentoring high-performing marketing teams.
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Adequate knowledge of French is required for positions in Quebec.
Additional Information:
Position Type: Management
Job Status: Regular - Full Time
Job Location: Canada : Ontario : Toronto || Canada : Quebec : Montreal
Work Arrangement: Hybrid
Application Deadline: 02/28/2025
For work arrangements that are ‘Hybrid’, successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.
Please apply directly online to be considered for this role. Applications through email will not be accepted.
We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you’ll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners.
We value the experiences that have shaped who you are, and we know the diversity of your talent will bring even greater strength to our team. At Bell, everyone belongs and you’ll feel valued, respected and supported as you grow and reach your full potential.
We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or recruitment@bell.ca to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.
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Created: Canada, ON, Toronto
Bell, one of Canada's Top 100 Employers.