Director of Sales, Partner Transformation
Req Id: 428257
Connection is everything. It drives us to innovate, explore, and stay close to what matters to us most. At Bell, we’re building a more connected future through world-class networks, AI-powered solutions, and digital experiences that elevate how people live, work, and play every day.
We believe in empowering people. That’s why we equip our teams with cutting-edge technology, AI tools, and a collaborative environment that supports creativity and growth. Want to be part of a diverse team where your work makes a real impact? If you’re inspired by innovation that advances how people connect and transforms what’s possible, you belong on #TeamBell.
On the Consumer and Small business team you’ll work across a portfolio of brands and solutions. From Bell’s best networks for the home, the office and on the go to the member benefits at Virgin Plus to the cheap and cheerful plans at Lucky Mobile we meet the connectivity needs of all customer segments in Canada.
And it’s not just the options we provide, it’s how we provide them. On this team you’ll be a part of a focus to continuously improve the customer experience, making it more seamless, intuitive and responsive.
Summary
Reporting to the Vice President, Partner Sales, the Director of Sales, Partner Transformation leads the strategic evolution of sales operations across Bell’s National Retail and Authorized Dealer channels. The role represents Partner Sales and is accountable for strengthening sales performance analytics, enhancing frontline effectiveness, and deploying scalable sales programs, such as Salesforce CRM, Perfect Visit, and automated Outlier Management programs. The Director builds and drives the adoption programs that are data driven and AI enabled and ensures tools and processes are intuitive and field ready – always with a human-centric design approach. Based in Toronto or Montreal (frequently in the field), the role includes direct team leadership and close collaboration with Channel Transformation, Channel Execution, Marketing, and other cross functional teams to deliver measurable business impact-driven and AI enabled and ensures tools and processes are intuitive and field ready functional teams to deliver measurable business impact.
Key Responsibilities
• Sales Performance Analytics: Lead the development, deployment, and continuous enhancement of analytics frameworks that evaluate and improve sales effectiveness across National Retail and Authorized Dealer channels.
• Program Development & Execution: Design, pilot, and scale sales programs and tools from concept through implementation, including Salesforce, Perfect Visit, and automated Outlier Management processes.
• Process Standardization & Automation: Identify and implement opportunities to standardize and automate sales operations, reducing administrative effort and increasing frontline productivity.
• AI-Enabled Solutions: Champion the integration of AI driven tools and insights to strengthen decision making, improve forecasting accuracy, and support ongoing performance optimization.
• Channel Representation: Serve as the primary transformation lead for National Retail and Authorized Dealer channels, ensuring partner, operational, and field requirements are clearly defined and represented.
• Cross-Channel Support: Provide strategic and operational support to National Retail account management, Field teams, and Dealer partners, delivering tailored solutions that drive channel specific and enterprise level results.
• User Experience & Change Management: Ensure programs and processes are designed for ease of use, strong adoption, and the practical needs of frontline sales teams and partners.
• Team Leadership: Lead, mentor, and develop a high performing transformation team, fostering a culture of accountability, collaboration, and continuous improvement.
• Project & KPI Management: Define and monitor project milestones and business KPIs, ensuring initiatives are delivered on time, on budget, and aligned with organizational priorities.
Critical Qualifications
• Bachelor’s degree in Business, Analytics, Engineering, or a related field.
• 8+ years of progressive experience in sales operations, analytics, or transformation roles, ideally within retail, dealer, or channel based environments; telecom experience is an asset.
• Strong expertise in sales analytics, data management, and the use of AI/ML based insights to address business challenges.
• Demonstrated experience designing and implementing programs end to end, including technology deployments such as Salesforce.
• Solid knowledge of process automation, workflow optimization, and change management practices.
• Experience with analytics platforms (e.g., Tableau, Power BI), CRM systems, and project management tools.
• Excellent communication skills with a proven ability to engage stakeholders and lead high performing teams.
Preferred Qualifications
• Strategic leader with a passion for transformation and continuous improvement.
• Analytical mindset with a strong bias toward data driven decision making and the application of advanced insights.
• Strong focus on usability and adoption when designing tools, processes, and solutions for teams and partners.
• Collaborative and inclusive, with the ability to build strong cross functional relationships.
• Results driven, adaptable, and comfortable operating in a fast paced, evolving environment.
• Bilingualism (English/French) is an asset.
Additional Requirements
Adequate knowledge of French is required for positions in Quebec.
Additional Information:
Position Type: Management
Job Status: Regular - Full Time
Position Level: CP4
Job Location: Canada : Ontario : Toronto || Canada : Quebec : Montreal
Flexible work profile: Mobile
Contact Name: Isabelle Cournoyer
Application Deadline: 02/19/2026
For Workways profiles that are ‘Mobile’, successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.
Please apply directly online to be considered for this role. Applications through email will not be accepted.
We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you’ll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners.
At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong.
We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or recruitment@bell.ca to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.
Please note that you may be required to submit your current Performance Review rating to the hiring leader during the recruitment process.
Created: Canada, ON, Toronto