National Content Director, NewsTalk Radio, Toronto
Req Id: 427770
At Bell, our purpose is to advance how Canadians connect with each other and the world. We achieve this by providing consumers and businesses with the best network technologies in the world, innovative digital solutions and seamless customer experiences. It’s all developed and delivered by the members of #TeamBell and we’re always on the lookout for people with great skills and experiences.
We provide a supportive and inclusive community where all team members can succeed. And through our commitment to environmental, social and governance initiatives, you will feel good about the greater impact you will have – making every day better for people as they connect, work, learn and play.
Join us. You belong at Bell.
Be at the forefront of one of the most exciting and ever-changing industries. On the Bell Media team you will be a part of creating and delivering the best Canadian and international content across digital media, television, radio and out-of-home advertising platforms. You’ll join a team of passionate and driven innovators, who are breaking barriers and expanding the reach of Canada’s most-loved entertainment.
At Bell Media, you’ll redefine digital connections and pioneer next-generation services, propelling us to reach new heights, unlock untapped potential and expand horizons for our customers.
Summary
The NewsTalk Content Director is a visionary leader focused on the evolution of our NewsTalk radio stations into dynamic, multi-platform content powerhouses. This role demands a strategic mind capable of innovating content creation, distribution, and audience engagement across all relevant channels. The successful candidate will be instrumental in identifying and nurturing new talent, significantly broadening our audience reach, and transforming how listeners engage and interact with our content and talent.
Key Responsibilities
- Develop and implement a comprehensive content strategy that seamlessly integrates broadcast, digital (podcasts, streaming, social media, website), and emerging platforms
- Work with local Program Directors to define and refine the content, brand identity, and editorial standards for the multi-platform environment. and relevant content that appeals to both existing loyal listeners and new, diverse demographics
- Identify and capitalize on emerging trends in news, talk, and digital media to inform content development and innovation
- Collaborate closely with digital, marketing, and sales teams to maximize monetization opportunities
- Explore and implement new content formats, technology and distribution methods to meet evolving audience preferences
- Design and execute innovative strategies to expand the station's listener base
- Develop creative approaches to foster deeper listener engagement and community building across all platforms
- Leverage data analytics, audience feedback, and market research to continuously refine content strategy and optimize performance
- Ensure content is optimized for discovery, accessibility, and consumption across various digital platforms
- Actively scout, recruit, and mentor promising new on-air personalities, producers, digital content creators, and subject matter experts
- Work with local Program Directors to provide coaching and development opportunities to existing and new talent, empowering them to excel in a multi-platform content landscape
- Cultivate a creative, collaborative, and high-performance environment that encourages
Critical Qualifications
- Proven experience in radio programming, content creation, or digital media leadership, with a strong preference for NewsTalk or similar formats.
- Demonstrated success in transforming traditional media operations into successful multi-platform content ventures.
- Deep understanding of digital content strategies, podcasting production, social media engagement, and audience analytics tools.
- Exceptional talent scouting, development, coaching, and mentorship abilities.
- Strong strategic thinking, creative problem-solving skills, and a track record of innovation.
- Excellent leadership, communication, and interpersonal skills, with the ability to inspire teams.
- Familiarity with broadcast operations, digital content management systems, and audio production software.
- Bachelor's degree in Journalism, Communications, Media Studies, or a related field, or equivalent professional experience.
Adequate knowledge of French is required for positions in Quebec.
Additional Information:
Position Type: Management
Job Status: Regular - Full Time
Job Location: Canada : Ontario : Toronto || Canada : Alberta : Calgary || Canada : Alberta : Edmonton || Canada : British Columbia : Vancouver || Canada : Ontario : Ottawa || Canada : Quebec : Montreal
Work Arrangement: Hybrid
Application Deadline: 01/22/2026
For work arrangements that are ‘Hybrid’, successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.
Please apply directly online to be considered for this role. Applications through email will not be accepted.
We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you’ll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners.
At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong.
Bell is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise. We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or recruitment@bell.ca to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.
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Created: Canada, ON, Toronto
Bell, one of Canada's Top 100 Employers.