Senior Manager, Experimentation, Bell Media

Req Id: 253939 


At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content – we’re revolutionizing how Canadians communicate.

If you’re ready to bring game-changing ideas to life and join a community that values bold ideas, professional growth and employee wellness, we want you on the Bell team. 

The Bell Media team creates and delivers the best Canadian and international content across our digital media, television, radio, and out-of-home advertising platforms. We’re looking for innovative team players ready to take some of the most well-known entertainment brands in the country to the next level.


Are you someone who lives and breathes digital? Are you naturally curious about how people consume media?


Bell Media is looking for people who think this way and want to create exceptional digital experiences for Canadians. As the guardians of some of Canada’s most respected brands, such as TSN, CTV, RDS and Crave, we want Canadians to be entertained and engaged in our brands long past the 21st century, even as technology changes at lightning speed. Entertainment and information are our currency and maintaining our relevance to Canadians and their lives is what drives our work every day. That’s why we’re looking for exceptional talent to push the Bell Media digital business transformation that has already begun. If this sounds like you, we want to hear from you.


As the Senior Manager, Experimentation, Bell Media, you have in-depth experience working in Product within a large-scale company, with A/B and Multivariate Testing platforms such as Optimizely, Adobe Target or in-house built platforms. You have a solid understanding of data and analytics, experimentation, statistics, user experiences and best practices in workflows from ideation/demand, requirement definition, to final delivery.


You are self-directed, operationally minded, and motivated, with strong analytical, data mining, project management, and influencing skills. You have a knack for understanding application interfaces, acquisition, user journeys and engagement from a user’s perspective, as well as being able to clearly articulate requirements to development and product management partners.


Job Duties/Responsibilities:

  • Work with business partners, other product managers, developers and engineering to gather functional and technical requirements around MVT and A/B Testing
  • Drive experiment hypotheses through analysis, using CRO and up-to-date tactics to improve every aspect of the product
  • Translate requirements into generic testing platform capabilities that are extensible to all projects and channels
  • Drive detailed requirement definitions intended for the development engineering teams
  • Partner with other product management, business and optimization teams to communicate project status, resolve issues, and ensure that high quality experiments are delivered on time
  • Understand and discuss technical concepts and handle trade-offs with internal business and engineering partners
  • Collaborate with business and product teams, deep dive into the data and develop analytics, reporting or dashboards
  • Collaborate on a continuous basis with other product management track owners, analyze impact of upcoming new features, identify requirements and include these in the product roadmap
  • Consult in the development of launch plans, ensure detailed planning of deliverables.
  • Identify and drive business process changes needed to support new products once released into production
  • Be an advocate and evangelist MVT and A/B Testing, standard methodologies and opportunities
  • Be responsible for identifying and leading platform and business process re-engineering opportunities


Critical Qualifications/Competencies:

  • 3-5+ years of hands-on in building or working on A/B and Multivariate Testing Platforms and digital analytics
  • Experience with cloud based applications
  • Strong technical foundation in Data Management (SQL for querying) and Analytics (front end products such as GA, Adobe Analytics, Looker, DMPs and Others)
  • Background or experience with Product Growth and related strategies
  • Demonstrated success in business process improvement/re-engineering
  • Effectively able to communicate to a global audience and to management
  • Ambitious and thrive in a dynamic environment
  • Comfortable working in a rapidly changing environment where ambiguity and short turnaround schedules are the norm
  • Exhibits high degree of ownership and accountability
  • Start-up/ambitious experience
  • Engineering background a plus (computer, software, data science or related)


Bilingualism is an asset (English and French); adequate knowledge of French is required for positions in Quebec. 


Additional Information:

Position Type: Management 
Job Status: Regular - Full Time 
Job Location: Canada : Ontario : Toronto 
Application Deadline: 08/06/2020 


Please apply directly online to be considered for this role.  Applications through email will not be accepted.


At Bell, we don’t just accept difference - we celebrate it. We’re committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential. We welcome and encourage applications from people with disabilities.


Accommodations are available on request for candidates taking part in all aspects of the selection process. For a confidential inquiry, simply email your recruiter directly or to make arrangements. If you have questions regarding accessible employment at Bell please email our Diversity & Inclusion Team at


Created: CanadaONToronto


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