Senior Manager, Outbound Sales & Loyalty Operations
Req Id: 427738
At Bell, our purpose is to advance how Canadians connect with each other and the world. We achieve this by providing consumers and businesses with the best network technologies in the world, innovative digital solutions and seamless customer experiences. It’s all developed and delivered by the members of #TeamBell and we’re always on the lookout for people with great skills and experiences.
We value diversity and provide a supportive, inclusive community where all team members can succeed. And through our commitment to environmental, social and governance initiatives, you will feel good about the greater impact you will have – making every day better for people as they connect, work, learn and play.
Join us. You belong at Bell.
Become an integral part of our Customer Experience team, where you will be at the forefront of shaping our customer journeys. You will build on Bell’s Strategic Imperative to Champion Customer Experience and reinforce our commitment to put the customer first in everything we do. Design innovative, customer-centric processes, policies, products and services, while upholding our Customer-First Commitments to make it easier for customers to do business with Bell.
As part of our team, you will be at the heart of our customer experiences.
Summary
The Senior Manager, Outbound Sales & Loyalty Operations is responsible for leading strategic initiatives that optimize outbound dialing strategies and drive performance across sales and loyalty programs for Bell and Virgin customers. This role requires a strong operational leader who can balance strategic vision with hands-on execution, ensuring outbound teams deliver exceptional customer experiences while achieving aggressive sales and retention targets.
The successful candidate will oversee outbound operational performance, develop dialing strategies, and implement process improvements to maximize contact rates, conversion, and customer satisfaction. You will manage a large-scale operation of hundreds of agents across multiple sites, handling millions of outbound interactions annually.
Key Responsibilities
- Dialing Strategy Leadership: Design, implement, and continuously optimize outbound dialing strategies to improve contact efficiency, conversion rates, and campaign ROI.
- Operational Performance Management: Monitor and manage KPIs for hundreds of agents across multiple sites, ensuring alignment with sales and loyalty objectives.
- Sales & Loyalty Optimization: Develop strategies to reduce churn, increase customer lifetime value, and enhance loyalty through targeted outbound campaigns.
- Executive Reporting & Insights: Prepare executive-level presentations on dialing performance, campaign effectiveness, and strategic recommendations.
- Data-Driven Decision Making: Build predictive models and business cases using historical and pilot data to assess opportunities and forecast outcomes.
- Cross-Functional Collaboration: Partner with marketing, analytics, and call center leadership to align outbound strategies with broader business goals.
- Process Improvement: Conduct deep dives into outbound workflows, policies, and tools to identify gaps and implement best practices.
- Compliance & Quality Assurance: Ensure outbound operations adhere to regulatory requirements and deliver high-quality customer interactions.
Critical Qualifications
- Proven experience in outbound sales operations, dialing strategy, or contact center leadership.
- Strong understanding of predictive dialing systems, campaign management, and outbound performance optimization.
- Excellent analytical skills with the ability to translate data into actionable insights.
- Strategic thinker with a track record of driving measurable improvements in sales and retention.
- Exceptional organizational skills and ability to manage multiple projects under tight deadlines.
- Strong communication and presentation skills for executive audiences.
- Collaborative leadership style with experience managing large, multi-site teams.
- Self-motivated, results-oriented, and comfortable operating in a fast-paced, evolving environment.
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Adequate knowledge of French is required for positions in Quebec.
Additional Information:
Position Type: Management
Job Status: Regular - Full Time
Job Location: Canada : Ontario : Toronto || Canada : Manitoba : Winnipeg || Canada : New Brunswick : Moncton || Canada : Newfoundland : St. John's || Canada : Nova Scotia : Halifax || Canada : Quebec : Montreal || Canada : Quebec : Quebec City
Work Arrangement: Hybrid
Application Deadline: 01/19/2026
For work arrangements that are ‘Hybrid’, successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.
Please apply directly online to be considered for this role. Applications through email will not be accepted.
We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you’ll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners.
At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong.
Bell is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise. We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or recruitment@bell.ca to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.
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Created: Canada, ON, Toronto
Bell, one of Canada's Top 100 Employers.