Senior Product Manager, Digital Audience Development & Data Insights

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Date: Oct 6, 2017

Location: Toronto, ON, CA

Company: Bell

Req Id: 179390 


Bell is a truly Canadian company with over 137 years of success. We are defined by the passion of our team members and their belief in our company’s vast potential.

To ensure we continue to be recognized as Canada’s leading communications company, we’re committed to finding and developing the next generation of leaders. This means creating best-in-class career and development opportunities for our employees.

If you’re passionate, driven and find yourself seeking interesting work, new challenges and continuous learning opportunities, then we want you to join our team.

Bell Media is Canada's premier multimedia company with leading assets in television, radio and digital media, including CTV — Canada's #1 television network, and the country's most-watched specialty channels. It is a critical component of Bell’s commitment to leverage strategic investments in broadband networks to offer Canadians the best available content on any of the four screens they choose: television, smartphone, tablet and computer.


Position Description:

We are looking for an analytics-driven individual who is passionate about using data to guide strategy and who can provide actionable insights to support the success of our content across all digital channels.


Job Duties/Accountabilities:

This position will engage with all stakeholder to design well-constructed analyses and work cross-functionally with data analysts and digital media marketing teams, product managers and engineers to deliver excellence within our digital data and analytics program and will assist in leading business executives, users, and data producers to adopt best practices for data management processes and data quality standards, creating a culture of “enhanced data value” within the organization.


Critical Qualifications/Competencies:

  • A strong knowledge of media audience data and customer behaviour in digital space
  • Provide leadership and direction that deliver on projects such as content optimization, personalization, and identifying profiles of highly-engaged audience segments
  • Continuously innovate and implement best in class analytics approaches to help achieve departmental goals
  • Expert in manipulation and accurate analysis of complex, high volume, high dimensionality data from various sources
  • Experience with implementation of large data sets, data lakes and data warehousing environments
  • Experience developing advanced KPIs and algorithms around predictive intelligence and growth.
  • Understanding of tagging structures for web analytics tools similar to Adobe Analytics/Omniture
  • Experience building comprehensive data architectures for tracking, storing and making actionable consumer data from various sources.
  • Experience building a large consumer database from scratch with knowledge of how to track both known and unknown profiles for actionable CRM tactics.
  • Familiarity with SQL, Python, Java, Hive and/or Hadoop
  • Team-oriented and collaborative approach with a desire to learn new methods and tools
  • Experience with data visualization techniques and tools like Tableau, and Microstrategy
  • Experience leading a data engineering team pushing new products, integrations and data mapping.
  • Familiarity and experience with broadcast entertainment, media planning,
  • Proven experience in building data function/capabilities including staff, tools, and processes
  • Ability to support key functional groups with the construction and analysis of applicable forecasts and models using multiple data sources to support assertions. This may include strategy documents and presentation materials.


Preferred Qualificaitons/Competencies:

  • Degree/Diploma in Data Analytics/Sciences and/or equivalent experience is preferred
  • Masters or MBA a plus




Bilingualism is an asset (English and French)


Additional Information:

Position Type: Management
Job Location: Canada : Ontario : Toronto
Application Deadline: 10/20/2017

Please apply directly online to be considered for this role.  Applications through email will not be accepted.


Bell is committed to fostering an inclusive, equitable, and accessible environment where all employees and customers feel valued, respected, and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live and serve, and where every team member has the opportunity to reach their full potential.


Created: CanadaONToronto

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