Specialist, Customer Marketing

Date: Aug 6, 2019

Location: Toronto, ON, CA

Company: Bell

Req Id: 238117 


At Bell, we do more than build world-class networks, develop innovative services and create original multiplatform media content – we’re revolutionizing how Canadians communicate.

If you’re ready to bring game-changing ideas to life and join a community that values bold ideas, professional growth and employee wellness, we want you on the Bell team. 

Bell’s forward-thinking Customer Operations team is creating the ultimate service experience for our residential, wireless and small business consumers. We lead strategic development and execution of day-to-day operations, develop tools and processes to drive service enhancements, manage customer loyalty and retention, and leverage big data and artificial intelligence to create intellectual property.


The Bell Residential Marketing (BRS) team is currently seeking qualified candidates for the position of Customer Marketing Specialist. Reporting directly to the Senior Manager, Customer Marketing, the ideal candidate has marketing, project management, channel and analytics experience. In an ever-changing and dynamic environment, they need to be flexible, have strong time management  and be capable of balancing many projects simultaneously with short deadlines for completion.  They are detail oriented, strategic and analytical with the ability to think outside the box.  It is imperative that the candidate is proactive and continuously seeks to build innovative marketing programs to drive customer experience and revenue across the BRS base. This high performing person needs to have demonstrated success with influencing and delivering results with cross-functional teams.


Key Duties and Responsibilities:

  • Assess copportunities on TV & Internet customer base and creating targeted campaigns through inbound and outbound channels to drive revenue
  • Investigate campaign opportunities and provide analytical insights using a combination of Tableau/Microstrategy and SAS based on executive & director requests
  • Work with large data volumes efficiently to understand customer behavior and quantify profitability
  • Deliver findings and build impactful presentations and deliver them to different stakeholders
  • Analyze and generate big data insights on current customer attributes and interactions to improve targeting of offer strategy and drive increase in conversion rates
  • Go from idea generation to results analysis
  • End-to-end involvement on campaigns through partnering with Macrom and Operations teams to manage upsell


Key Competencies:

  • University degree in a business discipline with a minimum of 2-3 years experience and a strong business acumen
  • Proven ability to think strategically and solve problems creatively
  • Curious and passionate
  • Strong analytics and ability to interpret data and generate insight and action
  • Excellent communication both written and verbal
  • Comfortable presenting to large groups including executives on a weekly basis
  • Interpersonal with ability to get things done by influence
  • Demonstrated success in leading large cross functional teams towards one goal
  • Highly organized and detail-oriented with the ability to manage multiple projects simultaneously
  • Strong sense of autonomy and initiative
  • Advanced in MS Office, particularly Excel and PowerPoint
  • Flexible and able to comfortably operate in an ever-evolving and changing market environment


Preferred Qualifications:

  • Knowledge of players in the telecommunications industry and competitive landscape
  • Previous experience with marketing strategy and advanced analytics


Bilingualism is an asset (English and French); adequate knowledge of French is required for positions in Quebec. 


Additional Information:

Position Type: Management 
Job Status: Regular - Full Time 
Job Location: Canada : Ontario : Toronto 
Application Deadline: 08/20/2019 


Please apply directly online to be considered for this role.  Applications through email will not be accepted.


At Bell, we don’t just accept difference - we celebrate it. We’re committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential. We welcome and encourage applications from people with disabilities.


Accommodations are available on request for candidates taking part in all aspects of the selection process. For a confidential inquiry, simply email your recruiter directly or recruitment@bell.ca to make arrangements. If you have questions regarding accessible employment at Bell please email our Diversity & Inclusion Team at inclusion@bell.ca.


Created: CanadaON, Toronto

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