Specialist, Product Marketing

Date: Dec 7, 2018

Location: Toronto, ON, CA

Company: Bell

Req Id: 217393 


Bell is a truly Canadian company with over 138 years of success. We are defined by the passion of our team members and their belief in our company’s vast potential.

To ensure we continue to be recognized as Canada’s leading communications company, we’re committed to finding and developing the next generation of leaders. This means creating best-in-class career and development opportunities for our employees.  

If you’re passionate, driven and find yourself seeking interesting work, new challenges and continuous learning opportunities, then we want you to join our team.

The Bell Residential Services team is in the business of enabling customers to connect with people, information and entertainment by delivering integrated products and service experience for consumers while enhancing our competitiveness in the marketplace.  The team provides customers with amazing new technologies such as Bell Fibe TV, Bell Internet, Bell Satellite TV and Bell Home phone, local and long distance services.


Are you a logical and creative thinker who loves new technologies?

Does the chance to develop and execute exciting marketing campaigns excite you?

Do you want to work for an organization that is leading the charge on revolutionizing the telecommunications industry?

If you answered an enthusiastic yes! Then we may have an exciting career opportunity for you!


The successful candidate will report to the Senior Manager of Product Marketing and will be accountable for introducing new products/services into the market from a marketing perspective as well as specialty campaigns that cross products & footprints.

The chosen candidate will quarterback the end to end marketing plan and take to market execution.  This high performing individual needs to have demonstrated success with influencing and delivering results with cross-functional teams, including Product, Pricing, Communications, Distribution channels, Legal, Programming, Operations and Business Intelligence teams.

This is an excellent opportunity for an individual with marketing, project management, channel and analytics experience, strong people skills, strategic thinking skills, looking to make a significant impact working in a fast-paced and challenging environment within Bell Residential Services.

 Job Duties/Accountabilities:

  • Quarterback the strategic marketing plan for the launch of new BRS products or services into the market.
  • Contribute to the development of the product/service by providing marketing requirements
  • Develop sales and revenues projections as well as partake in the business case development.
  • Present periodically project plans and status to the executive team to gain alignment.
  • Lead a flawless execution of the strategic marketing plan.
  • Launch new products/services on to the market and track results to ensure the marketing objectives are being met

Critical Qualifications/Competencies:

  • University degree in a business discipline with a minimum of 3-5 years experience
  • Proven ability to think strategically and solve problems creatively
  • Strong analytical skills and ability to interpret data and generate insight and action
  • Excellent communication skills, both written and verbal; comfort in presenting to varied audiences, including senior executives
  • Effective interpersonal skills, with ability to get things done by influence
  • Demonstrated success in leading large cross functional teams towards one goal
  • Highly organized and detail-oriented with the ability to manage multiple projects simultaneously
  • Strong sense of autonomy and initiative
  • Flexible and able to comfortably operate in an ever-evolving and changing market environment


 Preferred Qualifications/Competencies:

  • Knowledge of players in the telecommunications industry and competitive landscape
  • Previous experience with marketing strategy and project management
  • MBA is an asset
  • Comfortable working in a virtual team environment


Bilingualism is an asset (English and French)


Additional Information:

Position Type: Management
Job Location: Canada : Nova Scotia : Halifax || Canada : Ontario : Don Mills
Application Deadline: 12/13/2018

Please apply directly online to be considered for this role. Applications through email will not be accepted.


Bell is committed to fostering an inclusive, equitable, and accessible environment where all employees and customers feel valued, respected, and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live and serve, and where every team member has the opportunity to reach their full potential.


Created: CanadaON, Toronto

Find similar jobs: